Social Media Manager, Corporate Communications Office

Job Title: Social Media Manager, Corporate Communications Office

University-Level Unit: School of Business

Faculty/Department-Level Unit: Dean's Office (BIZ)

Employee Category: Executive & Administrative

Posting Start Date: 01/09/2026

Location_ONB: Kent Ridge Campus

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The incumbent will play a key role in enhancing the global brand and reputation of NUS Business School as a leading world-class university for business education, thought leadership and research. He/she will undertake the key responsibility of enhancing and driving social media executions to create engagements and resonance with target audiences in key markets, thereby creating positive perceptions and top of mind recall in the digital space.

About The Role

We are looking for a strategic and creative Social Media Manager to lead our social media presence across key platforms (e.g., LinkedIn, Instagram, Facebook, X/Twitter, TikTok, YouTube). You will develop and execute social media strategies, create engaging content, grow our audience, and help drive brand awareness, engagement, and conversions.

Key Responsibilities Include

Strategy & Planning

• Develop and implement a social media strategy aligned with overall business and marketing goals
• Define target audiences, platformspecific approaches, messaging guidelines, content pillars, and posting calendars
  
  

Content Creation & Management

• Conceptualise, write, and produce original content (text, images, short videos, carousels, stories, etc.) tailored to each platform
• Maintain a consistent brand voice, tone, and visual identity across all social channels
• Stay up todate with emerging socialmedia trends, algorithms, formats, and tools
• Recommend new channels, features, or formats (e.g., Reels, livestreaming, Communities) to keep our presence fresh and relevant
  
  

Publishing & Community Management

• Schedule and publish posts using socialmedia tools (e.g., Meta Business Suite, LinkedIn, X, TikTok, scheduling platforms)
• Monitor comments, messages, and mentions; respond promptly and professionally to build community and handle queries
  
  

Analytics & Reporting

• Track KPIs such as reach, engagement, follower growth, clickthrough rates, leads, and conversions
• Prepare regular reports and translate insights into action plans to optimise campaigns and content
  
  

Brand & Reputation Management

• Monitor brand sentiment and potential issues on social media and escalate as needed
• Ensure all socialmedia activity complies with internal policies, dataprivacy rules, and platform terms
  
  

Others

• Support school-level events such as the annual commencement ceremonies
• Other duties as assigned by the management
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
• At least 6 years experience managing social media for a brand or organisation, preferably in B2C, education, or professional services
• Adept at copywriting and customising the messages and visual assets for targeted marketing purposes. Strong proficiency in spoken and written English is required
• Strong written and visualstorytelling skills; experience creating content for LinkedIn, Instagram, and at least one shortform video platform
• Proficiency with socialmanagement tools (e.g., Hootsuite, Sprout Social, Buffer), analytics (Meta Business Suite, LinkedIn Analytics, Google Analytics), and design/video editing tools (Canva, CapCut, etc.)
• Datadriven mindset with ability to interpret reports and adjust strategy
• Excellent communication, collaboration, and timemanagement skills, with ability to juggle multiple platforms and deadlines
  
  

(Appointment job grade will commensurate with the selected candidate's experience)