SOCIAL MEDIA & GROWTH MARKETING MANAGER

About ELLO

ELLO is a preventive intelligence platform for ageing at home - helping families and caregivers keep loved ones safe and independent.

We are going direct-to-consumer, and strong marketing is at the centre of that growth. We are building our D2C marketing engine from the ground up - and we need someone who can help us execute it with precision, creativity, and a sharp eye on what the numbers are telling us.

This is a full-time, permanent role working closely with our Marketing Strategist and one of ELLO's earliest team members.

What You'll Do

Execute and optimise ELLO's social media presence across all key D2C channels - turning strategy into consistent, high-quality content that grows our audience and drives meaningful conversions.

This role is not just about posting content.

It is about understanding what works, testing relentlessly, and helping ELLO build a brand that earns trust and loyalty from the families and caregivers we serve.

Key Responsibilities

1. SocialMedia Execution

- Manage day-to-day content publishing across Instagram, TikTok, Facebook, LinkedIn andYouTube Shorts

- Maintain and execute a content calendar aligned to our campaign strategy and key brand moments

- Coordinate with creatives to brief, gather, and publish content on time and on brand

- Actively manage community engagement - comments, DMs, replies - to build brand affinity

2. PerformanceReporting & Analytics

- Track weekly performance across all channels: reach, impressions, CTR, engagement rate, follower growth

- Compile clear, concise reports and surface early signals - positive or negative

- Support analysis of CAC (Customer Acquisition Cost) and conversion data

- Maintaina living record of what content types, formats, and messaging are performing

3. A/B Testing & Optimisation

- Run structured A/B tests on creatives, captions, CTAs, and posting times as directed

- Document results clearly and contribute to a shared test-and-learn log

- Proactively flag optimisation opportunities based on data patterns

4. Content& Creative Support

- Write captions, craft hooks, and adapt messaging to each platform's tone and format

- SourceUGC, support influencer outreach coordination, and help manage creator relationships

- Stay ahead of platform and content trends - bring fresh, well-reasoned ideas to weekly planning sessions

- Ensure brand consistency and quality across all published content

5. Working with the team

- Attend regular syncs to align on priorities, campaigns, and content direction

- Surface insights, ideas, and blockers proactively - don't wait to be asked

- Take clear ownership of execution so team can focus on strategy and growth planning

- Be a reliable, creative partner who helps the team move faster and smarter

What You're Accountable For

- Content calendar maintained and published on schedule, every week

- Weekly performance report delivered Management with clear insights and flags

- Minimum2-3 structured A/B tests run per month, documented with findings

- Community engagement handled promptly and in brand voice

- A measurable contribution to growing ELLO's D2C audience and conversion metrics over the first 6-12 months

Ideal Profile

- 2-4years of hands-on experience in social media, digital, or content marketing

- Solid understanding of key metrics: engagement rate, CTR, reach, impressions, CAC, conversion rate

- Experience using Meta Business Suite, TikTok creator tools, or similar platforms

- Strong writing skills - can adapt tone and style for different platforms and audiences

- Comfortable with data: reading a dashboard, spotting a trend, flagging an anomaly

- Organised, reliable, and detail-oriented - a content calendar does not slip on your watch

- Proactive communicator who flags issues early and brings solutions, not just problems

- Exposure to paid social (Meta Ads Manager, TikTok Ads) is a strong plus

- PriorD2C, e-commerce, or startup experience is a strong plus

What Success Looks Like

By the end of the first 90 days:

- ELLO's content calendar is running smoothly with no missed deadlines

- A clear test-and-learn rhythm is established, with documented findings informing content decisions

- Team has a reliable execution partner we can trust to own the channel without hand-holding

By the end of the first year:

- ELLO's social channels show measurable growth in engagement and follower count

- Content quality and performance data are informing wider D2C decisions

- The role has expanded in scope and autonomy in line with the candidate's proven impact