Independently lead the planning and execution of content and social media strategies, ensuring alignment with brand identity and business goals.
Develop compelling written and visual content across various channels, including social media, email campaigns, press releases, and promotional materials.
Analyze engagement data and campaign metrics to evaluate effectiveness and continuously improve marketing efforts.
Contribute to overall brand growth by staying up to date with digital trends, SEO best practices, and audience behavior insights.
Requirements:
Degree in Marketing or equivalent.
A least 3 years of experience in managing social media platforms, designing content, coordinating with media, and stakeholder communications.
Proficient in using content creation software including Photoshop, Illustrator, and CapCut, as well as social media management tools like Meta Business Suite.
Strong knowledge of copywriting, content creation, visual design, and video editing.
