Social Media Executive (Food Content)

Ebb & Flow is hiring!

At Ebb & Flow Group, we don't just serve up great food-we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we're all about pushing boundaries to delight and satiate.

We're looking for a dynamic and creative Marketing Executive / Senior Marketing Executive (Social Media) to grow and elevate our concepts.

If you're a social-native marketer who lives and breathes digital platforms - someone passionate about consumer culture, design, and turning thumb-stopping content into real engagement and conversions, we want to hear from you.

What you'll be doing:

Social Content Management & Execution (65%):

. Own and maintain the social media calendars of various brands across platforms as brand guardian (Instagram, TikTok etc)

. Research and ride cultural and content trends, tailoring them for each brand.

. Create, capture, and edit content - from behind-the-scenes moments shot on iPhone to high-production campaigns alongside internal content and external agency teams

. Craft compelling captions, promotions, and activations that engage and convert

. Track and report on social performance against KPIs (engagement rate, reach, growth, conversions), using insights to continuously optimise content

Marketing Support (35%)

. Support marketing activities including but not limited to campaign planning, reporting, collateral updates, PR / influencer collaborations, event planning and finance admin

. Support internal and external stakeholder communications to ensure seamless marketing executions across channels and functions, aligned with brand and business goals Qualifications

. Bachelor's degree in Marketing, Communications, or related field

. 1-3 years of hands-on social media experience in F&B, lifestyle or retail preferred (agency or in-house)

. Fluent in English (written & spoken)

Who You Are

. A social-first creator with a passion for digital storytelling and building communities through content

. Adaptable and organised with strong content planning skills

. Keeps a finger on the pulse of trends in food and culture, locally and abroad

. Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights

. Passion for building brands with soul and personality

. (Bonus) If you've run or have an interest in AI content tools and/or paid social media marketing

. (Bonus) If you're skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro