Social Media Executive (Content Creation)

V Medical Aesthetics Group is one of Singapore's leading medical aesthetics groups, with a growing presence across Singapore and Malaysia. We provide comprehensive aesthetic solutions across skin, body and hair, supported by a team of experienced aesthetic doctors and a wide range of treatments.

We are looking for a Social Media Executive (Content Creation) to grow our brands social media presence through engaging content. This is a hands-on role where you will take ideas from concept to execution, including filming, editing and publishing content, while tracking performance to strengthen brand awareness and audience engagement.

Responsibilities

• Content Ideation & Trend Research: Stay up to date on social media trends and develop creative content ideas, scripts, captions and storyboards for social media and digital advertisements.
• Content Creation & Production: Plan, film, edit and publish high-quality photo and video content across Instagram, Facebook, TikTok and XiaoHongShu (XHS).
• Campaign Planning & Execution: Propose fresh campaign ideas and develop execution plans covering campaign mechanics, budgets, timelines and implementation.
• Content Planning: Plan and maintain a content calendar for marketing campaigns, promotions and upcoming events.
• Performance Tracking: Monitor social media and campaign performance, analyse engagement metrics and recommend improvements.
• Market Research: Research competitors, industry trends and audience preferences to identify opportunities for brand growth and campaign development.
• Brand Management: Ensure content aligns with brand guidelines and maintain an organised library of digital assets.
• Other Duties: Support marketing initiatives and carry out ad-hoc duties as required.

Requirements

• Bachelor's degree in Marketing, Mass Communications, Digital Media or a related field.
• Bilingual in English and Mandarin, with the ability to create content in both languages.
• Hands-on skills in photography, videography and video editing using tools such as CapCut, Canva or Adobe Creative Suite.
• Preferably 1–3 years of experience in social media, digital marketing or content creation.
• Creative, proactive and resourceful, with a good eye for visual content and storytelling.
• Comfortable appearing on camera when required.
• Able to work independently, manage multiple priorities and adapt to a fast-paced environment.
• Familiarity with social media advertising and analytics tools, such as Meta Business Suite and Meta Ads Manager. Knowledge of SEO and Google Analytics is an added advantage.
• Experience or a strong interest in the aesthetics, beauty, skincare or wellness industry is a plus.

*Please submit a portfolio or examples of social media content you have personally created as part of your application.