Social Media Executive (Content & Photography)

Role Objective

To plan, create, and execute engaging social media content that builds brand awareness, supports marketing campaigns, and drives customer engagement. This role includes hands-on photography, basic video content, and regular posting across key social media platforms.

Key Responsibilities

Social Media & Content

. Plan and manage daily content for social media platforms (e.g. Instagram, Facebook, TikTok)

. Create engaging posts, captions, stories, and short-form content aligned with brand tone

. Schedule and publish content according to the marketing calendar

. Monitor comments, messages, and basic community engagement

. Track content performance and prepare simple monthly reports

Photography & Visual Content

. Take food, beverage, outlet, and lifestyle photos for social media use

. Conduct simple on-site photo shoots at outlets or brand events

. Perform basic photo editing (lighting, colour correction, cropping)

. Ensure all visuals follow brand guidelines and visual standards

Campaign & Team Support

. Work closely with Marketing, Operations, and Outlet teams

. Support promotions, new product launches, and brand campaigns

. Assist with short video content (Reels, TikTok, simple edits) when required

Job Requirements :

. Diploma/Degree in Marketing, Communications, Media, or related field

. 1-2 years of experience in social media management or similar role

. Strong understanding of social media platforms and trends

. Proficiency in photography and basic photo editing

. Familiarity with video editing tools

. Good communication and teamwork skills

. Able to work independently and manage multiple tasks

. Experience with social media analytics a plus