Social Media & Digital Sales Executive

Job Description:

Content Creation:

• Develop, create, and schedule engaging and relevant social media content across company's website and all social media channels such as Facebook, Instagram, TikTok, & LinkedIn, adapting content to suit different channels
• Create engaging short videos & take beauty shot of products for social media management and content creation
• Craft content for mailers and advertisements. (Print and email)
• Create digital assets such as web graphics, banners, and layouts to enhance our online presence and user engagement.
• Assist in creating and implementing a comprehensive social media strategy that aligns with business goals.

Online sales activities:

• Responsible for online sales activities (preparation of quotations & invoices follow up on email enquiries and provide after sales service)
• Maintaining the company's e-commerce sites (Wordpress, Lazada, Shopee),including participating in Lazada & Shopee sales campaigns and managing them

Agency Liaison & Coordination, KOL Management:

• Collaborate closely with the SEO & SEM team to ensure social media strategies are aligned with overall digital marketing goals
• Act as the main point of contact for social media agencies, influencer agencies, and creative partners
• Communicate campaign briefs, timelines, budgets, and expectations clearly to agencies
• Review and provide feedback on agency proposals, content drafts, and performance reports
• Source, evaluate, and recommend suitable influencers / KOLs aligned with brand objectives
• Liaise with influencers for collaboration discussions, deliverables, timelines, and content requirements
• Track influencer performance and ROI

Strategy Development:

• Conduct competitive analysis and stay updated with industry trends to inform strategy adjustments & produce fresh ideas.
• Contribute ideas to the design of user-friendly, visually appealing web interfaces.
• Analytics and Reporting:
• Track, analyze, and report on social media performance metrics (e.g., engagement, reach, conversion rates).
• LinkedIn & Meta Ads management

Community Management:

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Engage with followers, build community relationships, and encourage user-generated content.

Brand Advocacy:

• Upholds the company's brand and ensure consistency of brand image across all channels of communications
• Doing of catalog & technical specifications for new products
• Able to perform simple drawing edits on our products using AutoCAD

Qualifications & Skills Required

• Diploma in Arts / Design / Visual Communications or equivalent, fresh graduate are welcome
• Proficient in Adobe Premiere Pro for video editing & Adobe Photoshop/ Canva for photo editing
• Proficient in Microsoft Office suite of Word, Excel and Power point
• Basic business admin background
• Good communication and presentation skills
• A strong sense of design aesthetics & possesses a creative flair and have passion in Design
• Basic social media marketing knowledge
• Meticulous, with a strong sense of urgency and good time management skills.
• Takes initiative and driven to learn
• Strong copywriting
• Social media savvy