Social Media / Digital Marketing Specialist (Full-Time)

About Us
Since 2008, we've grown from Singapore's first Korean fried chicken restaurant into a multi-brand group Hansik Dining Collective : Kko Kko Na Ra, The Gogi Jip, Halmae Gukbap, Hanyang Bulgogi, Chungsa Chorong, based at 33 Tras Street. With more openings ahead, we're expanding our in-house content & marketing team.

Role Title
Social Media / Digital Marketing Specialist

What You'll Do (Key Responsibilities)

• Content & Social: Plan monthly content calendars post to Instagram & TikTok (feeds, Reels, Stories), and reply to comments/DMs.
• Video Creation: Shoot short-form content in-store edit in CapCut/Premiere add hooks, captions, and on-brand text.
• Design: Create posters/menus/IG stories using Canva (Adobe Ps/Ai a plus) for online + in-store screens.
• Campaigns: Support promos, openings, collabs, KOL/influencer invites prepare simple briefs and deliverable checklists.
• Reporting: Track weekly metrics (reach, saves, ER, profile visits, messages, clicks, bookings) and suggest improvements.
• Basic Ads (nice to have): Set up/monitor simple Meta/TikTok ads (boosts, objectives, audiences, UTM links).

Must-Have Skills

• Strong short-form video skills (shoot + edit) for IG/TikTok
• Canva proficiency good sense of layout, typography, and brand consistency
• Clear written English organized, fast, and detail-oriented
• Comfortable filming in restaurants and working cross-brand

Good-to-Have

• Adobe Photoshop/Illustrator basics
• Experience with Meta/TikTok Ads, Google Sheets/Docs
• Korean language or interest in Korean food/culture
• Photography basics (lighting, framing, product shots)

What Success Looks Like (Sample KPIs)

• 12-20 posts/Reels per month across brands with on-time delivery
• Rising saves, shares, and message clicks/bookings month-over-month
• Clear weekly report + 2-3 actionable ideas to test each month

Work Details

• Location: 33 Tras Street, Singapore (on-site role occasional shoots at odd hours)
• Schedule: 5-day work week (one weekend/evening shoot day when needed)
• Compensation: $2,500-$4,000/month (DOE) + staff meals + dining perks
• Start: Immediate / within 2-4 weeks

How to Apply
Email [Confidential Information] with subject: Social Media Marketing - [Your Name] and include:

1. CV/LinkedIn, 2) portfolio or IG/TikTok links, 3) 2-3 Reels you've edited, 4) your earliest start date + expected salary.