This is a hands-on role. You'll work closely with the founders across:
Content & Social Media
- Plan and build the launch marketing calendar
- Develop content ideas aligned with brand direction (education, performance, lifestyle)
- Write captions, hooks, and content angles
Content Creation
- Capture photos and videos (events, workouts, product moments)
- Create Reels, TikToks, and static posts
- Edit content (mobile-first is fine, but good taste matters more than tools)
On-ground Execution
- Support shoots (fitness events, athlete sessions, product shoots)
- Help coordinate content during launch phase
- Be present where the brand is being built (this is not a purely desk role)
Marketing & Growth
- Research trends, formats, and competitor content
- Support influencer outreach and collaborations
- Bring ideas - we value initiative over instructions
Tools & Skills
- Canva
- Adobe Photoshop (or similar design tools)
- CapCut / video editing apps
- Basic understanding of Instagram & TikTok content formats
Who This Is For
- You're obsessed with fitness / sport / gym culture
- You naturally notice good content (Nike, Gymshark, etc.)
- You're not afraid to pick up a camera and create
- You care about aesthetics, storytelling, and details
- You want to learn fast and build something real
Bonus if:
- You already create content (even your own)
- You've worked with local Singapore brands or done freelance/social pages before
