Social Media Content Creator

Content Creator — ThunderWear Asia

Location: Singapore (in-person / hybrid)

Type: Full-time - SGD3,000

Reports to: Marketing Manager

Must be based in Singapore with current visa eligibility to work here.

About Us

ThunderWear Asia makes premium men's and women's essentials — underwear and socks built on real comfort tech, not just marketing fluff. Our flagship line (THUNDIES, SHOCKS, T.G.I.F.) is anchored by The Ballroom comfort system and the #nosquishzone promise. We're on shelves at Takashimaya Singapore and expanding across Malaysia, Hong Kong, and Australia. Our brand voice is confident, direct, a little self-aware, and never afraid to laugh at ourselves.

The Role

We're looking for a Content Creator who can own our story across the digital sphere. You'll be shooting, editing, writing, and posting content that makes people stop scrolling, laugh, and actually care about an underwear brand. You're equally comfortable behind the camera, in the edit, and staring at analytics dashboards trying to figure out why last Tuesday's Reel outperformed everything else this quarter.

What You'll Do

• Plan and edit short-form and long-form content across Instagram, TikTok, YouTube, and our website
• Use AI tools (image/video generation, editing assistants, script/caption tools, etc.) to speed up production without losing the human, tongue-in-cheek voice that makes ThunderWear sound like ThunderWear
• Own the full content pipeline: concept → edit → post → analyze → iterate
• Track performance metrics (views, retention, CTR, engagement, conversion) and turn that data into sharper creative decisions
• Collaborate with founders and marketing on campaign concepts, product launches, and influencer/creator collabs
• Keep a pulse on platform trends, formats, and algorithm shifts, and adapt fast
• Manage a lightweight content calendar and hit a consistent posting cadence across channels
• Bring your own creative ideas to the table. We want a collaborator, not just an executor
  

What We're Looking For

• Proven experience creating content for social media and/or YouTube (portfolio or reel required)
• Strong filming and editing chops. You know your way around composition, lighting, pacing, sound design, and can edit in tools like Premiere, CapCut, Final Cut, or similar
• Genuine fluency with AI creative tools and a habit of experimenting with new ones as they drop
• Comfortable reading analytics and translating numbers into here's what we should make next
• A sense of humor and an instinct for what's actually fun versus what's just trying to be fun
• Self-starter who can work independently but thrives on feedback and iteration
• Based in or able to work from Singapore
  

Nice to Have

• Experience in B2C brands
• Photography and filming know-how
• Comfortable being on camera occasionally, if the content calls for it
• Interest in the startup/founder world as you'll be working closely with a lean, fast-moving team
  

What You Get

• A brand with genuine creative freedom and a voice that lets you take risks
• Direct access to founders. Your ideas won't get lost in five layers of approval
• Front-row seat to a Singapore brand scaling into Malaysia, Hong Kong, and Australia
• Real ownership over channels and results, not just post and pray