Responsibilities:
We're looking for a creative and trend-savvy storyteller to produce engaging social media content for PropNex. You'll conceptualise, shoot, and edit short-form videos and posts that connect with audiences, especially on TikTok and Instagram.
1) Content Creation & Strategy
- Develop and manage a consistent content calendar across social platforms.
- Produce engaging short-form videos, posts, and graphics that align with PropNex's brand and campaigns.
- Translate marketing objectives into impactful storytelling that drives reach, engagement, and follower growth.
2) Trendspotting & Engagement
- Stay ahead of social media trends, sounds, and viral formats.
- Monitor conversations, reply to comments and DMs, and build authentic community engagement.
- Tap into cultural moments and trending real estate topics to create timely, relevant content.
3) Performance & Insights
- Track and analyse content performance metrics to refine strategy.
- Identify content gaps, benchmark against competitors, and apply learnings to improve results.
4) Collaboration & Brand Alignment
- Work with marketing, video, and design teams to ensure cohesive brand storytelling.
- Contribute fresh ideas during brainstorming sessions.
- Maintain consistency with PropNex's brand tone and platform guidelines.
Requirements
- Diploma or Bachelor's degree in Media Studies, Communications, Marketing, or related field (preferred)
- 23 years hands-on experience in photography and videography
- Strong creativity and storytelling skills with proficiency in video editing (Final Cut Pro, Adobe Premiere, etc.)
- Good understanding of TikTok, Instagram, and Facebook trends and best practices
- Excellent written and verbal communication; able to craft engaging captions or scripts
- Comfortable both in front of and behind the camera
- Analytical, proactive, and able to manage multiple projects in a fast-paced environment
- Bilingual in English and Chinese to support bilingual content creation
- Passionate about social media, storytelling, and digital content (active presence a plus)
Benefits
- Conducive Work Environment
- Opportunities for Growth and Progression
- Annual Leave up to 21 days
- Festive Leave of 3 days
- Work From Home Leave up to 24 days (if applicable, based on the job nature)
- Birthday Leave and Voucher
- Medical and Insurance Benefit
- Dress Code : Smart Casual
Other Information
- Working Location: Toa Payoh, (HDB Hub near Toa Payoh MRT Station)
- 5-day work week, Mondays to Fridays: 9.00am to 6.00pm
Interested candidates are invited to submit a comprehensive resume, a link to their portfolio.
We regret that only shortlisted applicants will be notified.
