Social Media Content Creator

We're looking for a social media content creator who loves making short-form videos and understands what makes people stop scrolling.

You'll help us create content for an education company serving Singapore primary school students and parents. Our product helps children learn Math and Science through live online classes, games, and interactive practice. We need someone who can turn parent pains, student reactions, product demos, and learning moments into videos that feel sharp, relatable, and native to TikTok, Instagram Reels, and Meta ads.

This role is ideal for someone who already creates content, studies social media trends, and enjoys experimenting with hooks, formats, storytelling, and editing.

What You'll Do

• Come up with short-form video concepts for TikTok, Instagram Reels, and paid ads
• Write hooks, scripts, captions, and simple storyboards
• Film content with students, parents, team members, actors, or creators when needed
• Create UGC-style videos that feel authentic
• Turn product features into parent-facing stories and pain points
• Edit short videos quickly using CapCut, Premiere Pro, Final Cut, or similar tools
• Create multiple variations of hooks, intros, captions, and formats for testing
• Study ad/content performance and improve based on what works
• Build a swipe file of strong content ideas from education, parenting, enrichment, and consumer brands
• Work with the marketing team to produce a steady pipeline of new creative assets

What We're Looking For

• You genuinely enjoy making content and understand short-form video culture
• You have a portfolio, TikTok/IG account, or past content examples to show
• You understand hooks, pacing, captions, framing, and why people keep watching
• You can write simple, emotionally clear scripts
• You can film and edit independently
• You are comfortable testing many ideas instead of trying to make one perfect video
• You can take feedback and turn around revisions quickly
• You understand or are curious about parents, students, tuition, enrichment, or Singapore education
• You are based in Singapore or able to film locally when required

Nice To Have

• Experience creating UGC ads or performance marketing creatives
• Experience working with creators, influencers, actors, parents, or children
• Familiarity with Meta ads, TikTok ads, or creative testing
• Basic design skills for thumbnails, subtitles, and simple graphics
• Comfortable appearing on camera, though this is not required

What Success Looks Like

In this role, success means we are consistently launching new content that helps us learn what parents respond to. You don't need every video to be a winner. You do need to help us produce, test, learn, and improve quickly.

We care about:

• Number of usable video concepts produced each week
• Speed of filming and editing
• Quality of hooks and storytelling
• Ability to generate different angles for the same parent pain point
• Improvement in ad/content performance over time