Job Description

Job Responsibilities

1. Social Media Management

Assist in managing and growing A Painted Sip's social media platforms, including Instagram, TikTok and Facebook.
Plan, create and schedule engaging social media content.
Stay updated with the latest social media trends, viral content, trending audio and platform updates.
Develop creative content ideas to increase brand awareness, audience engagement and followers.
Assist in managing social media interactions, including comments, messages and enquiries.

2. Content Creation & Production

Conceptualise, shoot and edit short-form videos, reels and TikTok content.
Create engaging visual content showcasing our workshops, products, events and customer experiences.
Capture behind-the-scenes footage, workshop highlights, customer testimonials and promotional content.
Design social media graphics, promotional materials and marketing visuals using Canva or similar tools.
Write creative captions, hooks and content descriptions that resonate with our target audience.

3. Marketing & Campaign Support

Assist in planning and executing social media campaigns, promotions and seasonal marketing initiatives.
Support the marketing of our workshops, kids parties, corporate events and DIY creative kits.
Research competitor content, industry trends and potential collaboration opportunities.
Assist with influencer and UGC collaborations, including outreach and content coordination.
Monitor social media performance and prepare basic reports on content reach, engagement and growth.
Job Requirements
- Currently pursuing or recently graduated from a Diploma/Degree in Marketing, Mass Communications, Digital Media, Multimedia, Design or a related field.
- Passionate about social media, content creation, digital marketing and creative storytelling.
- Familiar with Instagram, TikTok and Facebook, and understands current social media trends.
- Basic skills in video editing using CapCut, Adobe Premiere Pro or similar software.
- Familiar with Canva or other graphic design tools.
- Comfortable with photography, videography and appearing on camera when required.
- Creative, proactive and able to contribute fresh ideas independently.
- Good written communication skills and an eye for detail.
- Organised, responsible and able to manage multiple tasks and deadlines.
- Willing to participate in on-site content shoots, workshops and events.
What You Will Gain
- Hands-on experience managing real social media accounts and marketing campaigns.
- Opportunities to plan, shoot and produce content from concept to execution.
- Exposure to influencer marketing, UGC collaborations and digital marketing strategies.
- Experience working across different business segments, including B2C, corporate events and e-commerce.
- Opportunity to develop your creative portfolio with actual published content.
- A fun, creative and dynamic working environment.