Social Media Community & Engagement Lead

About our group:

The Corporate Marketing organization, at Seagate, delivers and governs the company's strategic direction and provides guidance on all branding strategies. Corporate Marketing is responsible for defining marketing priorities and drives end-to-end activation, ensuring that they align with the overall business strategies and key go-to-market initiatives.

Why Join Us

• Be a key player in a high-impact, highly visible global function

• Work alongside top marketing talent and visionary leaders

• Bring your ideas to life in a culture that values innovation, clarity, and purpose

• Help shape the voice and future of a leading data storage company

About the role - you will:

Seagate is looking for an experienced community facilitator to support Seagate's global social media program. As the Social Media Community & Engagement Manager, you will help foster meaningful relationships with the brand's global audience by managing engagement, monitoring sentiment, and responding to inquiries across social platforms.

Key Responsibilities

• Monitor and respond to comments, messages, and mentions in real time
• Engage daily with the community by responding to comments, DMs, tags, and shares across all active platforms and forums

• Lead reputation management efforts, capturing customer questions and feedback on public forums and routing them to the appropriate internal teams

• Support crisis response and reputation management. Escalate issues and manage community sentiment

• Partner with customer support and PR teams for issue resolution

• Track engagement metrics and provide insights to improve interaction

• Develop and implement engagement campaigns and activations

• Identify and engage with brand advocates and influencers

• Maintain Seagate's global community guidelines and moderation policies

• Assist with social media post scheduling within Sprinklr

About you:

You are a highly organized, culturally attuned social engagement manager who thrives on building community and driving real-time engagement across social platforms. You excel at connecting brands with audiences, shaping how they show up in culture, responding to trends, and fostering meaningful relationships with creators, customers, and partners. You bring strategic focus to daily engagement, manage proactive and reactive social interactions, and collaborate cross-functionally to amplify brand voice during key moments. You are likely a good fit if you:

• Are extroverted, high energy and enjoy connecting with new people
• Are community or customer obsessed
• Have great intuition about people and good judgment
• Are enthusiastic about technology products, the potential of AI and/or data usage. trends
• Have a proactive attitude with an ability to manage multiple tasks and creatively solve problems quickly

Your experience includes:

• Hands-on with moderation and escalation workflows
• Application and utilization of social listening and engagement tools (Sprinklr, Hootsuite, Sprout, etc.)
• Execution of exceptional written communication and interpersonal skills
• Ability to manage multiple platforms and time zones
• Empathy, diplomacy, and a passion for building community
• Bachelor's Degree and 3+ years of relevant experience in community management or customer engagement

Location:

Location: Shugart, Singapore
Travel: None