Social Media and Digital Sales Executive

About the Role

Our client is looking for a creative and commercially minded Social Media & Digital Sales Strategist to support content creation, digital marketing, online sales activities, and e-commerce platform management.

This role is ideal for someone who enjoys combining social media strategy, content production, marketplace management, and digital sales support in a fast-paced environment.

Key Responsibilities

Content Creation & Social Media Management

• Develop, create, and schedule engaging social media content across the company website and social platforms such as Facebook, Instagram, TikTok, and LinkedIn

• Adapt content to suit different channels and audience segments

• Create short-form videos and product beauty shots for social media content

• Craft content for mailers, print ads, and email campaigns

• Design digital assets such as web graphics, banners, and layouts to enhance online presence and engagement

• Assist in creating and implementing a comprehensive social media strategy aligned with business goals

Online Sales & E-Commerce Support

• Handle online sales activities, including quotation preparation, invoicing, email enquiry follow-up, and after-sales service

• Maintain the company's e-commerce platforms, including WordPress, Lazada, and Shopee

• Participate in and manage Lazada and Shopee sales campaigns

Agency Liaison & KOL / Influencer Management

• Work closely with the SEO and SEM teams to ensure social media strategies align with broader digital marketing goals

• Act as the main point of contact for social media agencies, influencer agencies, and creative partners

• Communicate campaign briefs, timelines, budgets, and expectations clearly

• Review and provide feedback on agency proposals, content drafts, and performance reports

• Source, evaluate, and recommend suitable influencers / KOLs aligned with brand objectives

• Liaise with influencers regarding collaboration discussions, deliverables, timelines, and content requirements

• Track influencer performance and ROI

Strategy, Analytics & Brand Management

• Conduct competitive analysis and stay updated on industry trends to inform strategy and generate fresh ideas

• Contribute ideas to user-friendly and visually appealing web interfaces

• Track, analyze, and report on social media performance metrics such as engagement, reach, and conversion

• Manage LinkedIn and Meta Ads

• Monitor and respond to comments, messages, and mentions in a timely and professional manner

• Build community engagement and encourage user-generated content

• Ensure brand consistency across all communication channels

• Support creation of catalogues and technical specifications for new products

• Perform simple product drawing edits using AutoCAD

What We're Looking For

• Diploma in Arts, Design, Visual Communications, or a related field

• Fresh graduates are welcome to apply

• Proficient in Adobe Premiere Pro for video editing and Adobe Photoshop for photo editing

• Basic AutoCAD skills (drafting and minor amendments)

• Proficient in Microsoft Office (Word, Excel, PowerPoint)

• Experience with website content management, including pricing and product information updates

• Basic business administration knowledge

• Strong communication and presentation skills

• Strong sense of design aesthetics with a creative flair and passion for design

• Basic knowledge of social media marketing

• Meticulous, organized, and able to work with urgency

• Takes initiative and is eager to learn

• Strong copywriting skills

• Social media savvy