Social Marketing Associate (Singaporean/PR)

*This job posting is supported by KOTRA at the request of Lotte Shopping Holdings*

About Us

Lotte Shopping Holdings is expanding its Private Brand (PB) business in Southeast Asia and global markets. Our mission is to strengthen PB product competitiveness, scale distribution channels, and accelerate revenue growth through strategic go-to-market execution and cross-functional collaboration.

Role Overview

We are looking for a hands-on Finance & Accounting Associate to join our Singapore team.

This role goes beyond traditional accounting, you will play a key role in supporting business operations by providing financial insights and ensuring strong financial control.

If you are someone who enjoys working in a dynamic environment and wants exposure to both finance and business, this role is for you.

Key Responsibilities

Community Management

• Manage the day-to-day community across brand social channels — responding to comments, messages, and mentions in a timely, on-brand manner.
• Monitor sentiment and surface recurring consumer questions, complaints, or product feedback to the marketing and product teams.
• Escalate customer service issues to the relevant owner and follow through to resolution.

Social & Meta Performance Tracking

• Track and compile social media statistics across platforms, maintaining a consistent weekly and monthly reporting cadence.
• Monitor Meta campaign performance and report on key metrics such as reach, engagement, click-through, and cost efficiency.
• Highlight trends, outliers, and content that over- or under-performs, with a short read on why.

KOL Seeding & Management

• Manage all KOL seeding activity — sourcing and shortlisting profiles, coordinating outreach, arranging product delivery, and tracking deliverables.
• Maintain the KOL database, including contact details, rates, past collaborations, and performance history.
• Collate and report on KOL content output and results after each campaign.

Content Production Operations

• Handle operations for content production with our agency partners — coordinating schedules, briefs, product and prop requirements, and shoot logistics.
• Track content deliverables against timelines and follow up on outstanding assets.
• Maintain the content asset library so approved files are organised and easy to retrieve.

Requirements

• Currently pursuing or recently completed a Diploma or Degree in Marketing, Communications, Business, or a related discipline.
• Active and fluent user of Instagram and TikTok, with a good instinct for what performs on each platform.
• Comfortable working with numbers — able to pull, organise, and interpret social performance data in Excel or Google Sheets.
• Working knowledge of Meta Business Suite or Ads Manager is an advantage.
• Organised and reliable, with the ability to juggle multiple moving parts and chase things to completion.
• Strong written English and a clear, personable tone when engaging with consumers online.
• A genuine interest in F&B, retail, or Korean food culture is a plus.

What You Will Gain

• Direct exposure to how an FMCG brand is built and grown across major retail and social channels.
• Hands-on experience with KOL marketing, paid social, and content production from brief through to results.
• Mentorship from the brand and product team, with visible ownership of your own workstreams.

*We regret to inform you that only shortlisted candidates will be notified