Job Description
Job Location
SINGAPORE GENERAL OFFICE
Job Description
Overview
As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategiesu2014shaping innovative consumer experiences, orchestrating high-impact events across Travel Retail markets, and pioneering digital campaigns across different regions. Your role is pivotal in driving brand equity, market penetration, and conversion excellence along the entire consumer journey.
Your Team
You will report directly to the Brand Director and collaborate closely with cross-functional teams including Analytics & Insights, Sales, Communications, Finance, Creative Agencies, and Retail Partners to deliver cohesive commercial plans tailored for regional nuances and target consumer segments.
What Success Looks Like
- Delivering business targets and growth through inventive brand activations and strong retailer relationships
- Leading first-to-market initiatives such as travel retail media activations and immersive flagship events that amplify brand presence and consumer engagement
- Executing precision-targeted digital marketing and toolkits that optimally drive traffic, conversion, and social buzz
- Achieving substantial media coverage with measurable impact and generating high-quality consumer footfall and sales uplift in key retail counters
- Building strong collaborative partnerships with retail managers and suppliers to ensure flawless campaign execution across multiple time zones
Responsibilities
- Own end-to-end planning and execution of brand activations for SK-II travel retail
- Pioneering innovative digital content and initiatives to ignite consumer interest, generate earned media impressions, and increase store traffic
- Lead collaborative stakeholder management involving retailers, creative agencies, and media partners to ensure timely delivery and execution excellence
- Drive media spend optimization via real-time performance monitoring and agile budget reallocation based on campaign insights
- Develop consumer journey strategies that integrate social media, sampling, and onsite activation to create holistic brand experiences
- Deliver comprehensive marketing toolkits ensuring brand consistency and localized relevance
Job Qualifications
- Bacheloru2019s degree in Marketing, Business, or a related field
- Business proficient in Mandarin
- 1-3 years of brand management experience
- Good knowledge and experience of Chinau2019s social media and digital landscape
- Strong strategic thinking and ability to lead brand growth
- Good communication and teamwork skills
- Experience with travel retail and working with multiple partners is a plus
Job Schedule
Full time
Job Number
R000148482
Job Segmentation
Entry Level
