Singapore Retail Marketing Specialist

About us: Keep Moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

About the Role

As a Brand and Marketing Executive, you will be responsible for supporting marketing activities across multiple brands launched in the Singapore market — including but not limited to Anta, Wilson, Fila, Anta, and Salomon. This is a dynamic, hands-on role where you will help drive brand presence and engagement through both online and offline initiatives.

What You'll Do

• Drive and execute a wide range of marketing initiatives, including launch plans, community activations, media campaigns, brand.com strategies, and trade activations to maximize ROI.
• Contribute to campaign ideation, collaborate closely with cross-functional teams locally and with HQ in China to align and implement plans.
• Manage the development of EDM (Electronic Direct Mail) and brand.com content to support brand engagement.
• Support social media account management and monitor online conversations to enhance brand presence.
• Provide administrative and operational support, including preparation of presentations, reports, and other project documentation.

Skills & Qualifications

• Diploma or Degree in Marketing, Business Management, or related field.
• Minimum 1 year of relevant experience in marketing or brand management.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Familiarity with digital marketing platforms and design tools (e.g., Photoshop, Illustrator, Canva) is a plus.
• Proficiency in Mandarin is an advantage, in order to liaise with counterparts from China HQ.
• Passion for sports is a must.