About us: Keep Moving
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Job description:
- Develop the brand and marketing strategy for multiple brands under Anta
- Group Singapore, including but not limited to Anta, Fila, Wilson, and Salomon, to deliver the overall company objectives, drive traffic to stores (offline and online).
- Manage and lead a team of marketing enthusiasts.
- Work closely with retail operations team in the region to localize and execute retail campaigns/programs, responsible for localizing, coordinating and monitor the execution of visual merchandising guidelines
- Manage, implement and localize new store opening, seasonal update of collaterals, in-store marketing events.
- Responsible for the content planning, community management and promotion of brand social media assets.
- Source and manage marketing vendors to execute the strategic programs for in-store / events / PR / advertising / social media and online.
- Support the sales and operations team with marketing tools such as collaterals and advertising to promote sales promotions, manage compliance (DTI), coordination with external partners.
- Develop a roster of influencer/representatives consistent with the brand image and maintain strong relationships with key partners.
- Develop an annual marketing plan and manage the marketing budget to maximize brand reach and achieve organizational targets.
- Execute the approved go-to-market strategy and plans, market research and intelligence data, assess market attractiveness, potential customers, needs, opportunities and risks for value creation, and make recommendations to Sales,
- Merchandising & Operations; other department on suitable strategic market opportunities
- Develop a PR and Communication plan for key launches and campaigns.
- Develop an annual advertising and communication plan.
Requirements:
- Bachelor's degree with major in Marketing or any related course.
- At least 5 years previous experience in the same capacity as a manager. At least 3 years previous work experience in a retail setting.
- Track records in leading a team.
- Coordinate and communicate clearly between local department heads and regional teams.
- Awareness of social media trends, viable marketing network, ability to execute ideas and concepts.
- Project management, negotiation, presentation, research skills.
- Highly creative, tech savvy, innovative, commercial awareness, highly prepared with fresh & unique ideas
- High proficiency in English is a must; proficiency in Mandarin is a plus for liaison with counterparts in China headquarters.
- Passion on sports is a must.
