SEO (Specialist)

Shopee

Singapore

2-4 Years

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Posted 13 hours ago
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Job Description

Job Description:

SEO Growth Execution: Drive on-page, technical, and content SEO initiatives across key page types (PDP, shop, blog, campaign microsites) to improve organic visibility and acquisition.
Performance Analysis & Reporting: Build and maintain SEO dashboards (GSC/GA and tool outputs) to track rankings, impressions, CTR, sessions, and engagement translate trends into clear actions.
Data-Driven Optimization: Identify performance gaps (indexing, crawlability, cannibalization, content decay, CTR drop) and propose prioritized fixes with expected impact.
Technical SEO & QA: Run audits (e.g., Screaming Frog, GSC) and partner with Product/Engineering to implement and QA changes to architecture, internal linking, schema, and page performance.
Content Strategy & Production: Conduct keyword research and topic clustering write/QA briefs, coordinate with writers/design, and ensure content is published with strong search intent fit.
Content Refresh Program: Improve existing content through refresh/consolidation/pruning to sustain performance and keep pages aligned with evolving user intent.
Authority Building Support: Support brand-safe authority initiatives (content assets, partnerships, editorial outreach) and track link quality and impact.
Cross-Functional Project Ownership: Own SEO projects end-to-end-set timelines, align stakeholders, unblock execution, and deliver measurable outcomes.

Requirements:

Bachelor's degree with 2-3 years in SEO / content growth / organic acquisition.
Hands-on experience with end-to-end content workflow (keyword, brief, writers, QA, publish, optimize).
Practical experience with GA/GA4, GSC, and SEO tools (GA, GSC, Screaming Frog, Google Keyword Planner, Ahrefs, Moz, GBM, etc.).
Strong SEO fundamentals (on-page, technical, off-page) with good prioritization.
Data-driven problem solving with strong spreadsheets skills, turning insights into actions and tests.
Strong knowledge of Google ranking systems and update patterns able to translate changes into practical actions and rapid experiments to maintain and grow organic performance.
Solid project ownership and cross-functional collaboration.
Strong Thai communication working English proficiency for regional collaboration.
Plus: able to use n8n (or similar) to automate content workflow and reporting.

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 144887061

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