SEO & Digital Operations Manager (Singapore onsite)

Westbourne is redefining what school can and should be in a global, AI-shaped world. Across our campuses, we combine academic rigour with real-world relevance, leadership development, and future-facing pathways in Business, STEM, and beyond.

We are not a volume-driven school, and we do not operate a traditional admissions model. We are building a distinctive, high-impact education institution, and that requires a fundamentally different approach to how we communicate and convert interest.

The SEO & Digital Operations Manager is a hybrid role that sits between marketing and technology, suiting someone who is technically minded but also understands user behaviour.

The manager will own and elevate Westbourne's organic and AI-driven growth engine, elevating our online presence across our three regional (UK/AU/SG) websites, serving as technical custodian of our web estate and digital brand, ensuring every touchpoint is optimised for visibility, engagement, and conversion.

Reporting to the marketing leader, you will be directly accountable for growth in qualified conversions from organic and AI-assisted search, owning performance across the funnel - from attracting website visitors to generating qualified leads to supporting enrolments. You will take a hands-on, technically rigorous and data-driven approach to SEO, AIO, content optimisation, and conversion, leveraging digital best practice and using insight and analytics to drive continuous improvement.

This is an opportunity for a highly motivated, detail-oriented digital marketer with strong technical skills who understands that search infrastructure, targeted, user-first content and conversion optimisation delivers measurable growth. You will thrive in a fast-paced, learning-focused environment and bring the energy, curiosity, and commitment needed to go beyond expectations and deliver results.

Web Development and AI-enhanced SEO Content:

• Act as technical owner of Westbourne's UK, AU, and SG web estate, ensuring best in class crawlability indexation, site performance, structured data and search architecture.
• Manage and publish all CMS content, ensuring structural and brand consistency.
• Own migration of websites onto a unified WordPress theme, optimising site architecture, internal linking, canonicalisation, structured data, and URL structures.
• Develop, implement, and continuously improve SEO best practices to drive organic traffic growth, search visibility and conversion growth.
• Build and deploy AI strategies to increase visibility and authority in AI-powered and zero-click search environments.

Brand & Messaging:

• Contribute to content strategy via keyword research, competitive insights, and link building.
• Create, test and optimise pages and blogs to convert visitors into qualified leads.

Analytics & Performance

• Monitor and report on daily website performance (organic traffic, rankings, conversion rates, AI-assisted visibility, lead quality). Provide actionable, data-driven insights to improve performance.
• Conduct SEO audits and fix all technical issues.

Collaboration & Innovation

• Partner closely with admissions, academic, and marketing teams to align digital content with our priorities and source authentic, compelling stories.
• Stay ahead of digital marketing trends, algorithm updates, platform changes, and best practice.

Experience

Minimum 3-5 years experience in SEO optimisation, technical web development, and performance marketing, ideally within education, EdTech, or lead-generation focused sectors.

Hands-on experience building technical SEO improvements, site architecture and structured website migrations.

Proven track record of driving growth in qualified conversions from organic search.

Skills

Strong technical SEO capability, including structured data/ schema, Core Web Vitals, site performance, indexation and accessibility standards.

Proficient in GA/GA4, Meta, Google Tag Manager, WordPress, and SEMrush to inform data-driven decisions.

Strong understanding of AI-driven search trends, entity-based and semantic SEO, and how content is surfaced in LLM-powered environments.

Capable with design tools (Canva) to produce engaging, on-brand visual content.

Comfortable working across multiple markets and regional nuances (UK, AU, SG).

Highly organised, performance-focused, and driven by clearly defined KPIs.

Self-starter with intellectual curiosity, attention to detail, and passion for transformative education