Job Description

The Opportunity

The Hoffman Agency's APAC operations have been on a roll. Now 280+ strong in APAC, the team has earned industry recognition, including agency of the year awards. Proving that nice and ambition can coexist.

Yet, we know we can do better.

With this in mind, we're looking for a senior leader to elevate the strategic and creative quality of our work across APAC. The mandate is simple: make our work sharper at the start, stronger in execution and more measurable in its impact.

What We Have in Mind

. Lead our APAC approach to insight-led creativity, connecting research, strategy, creative thinking, analytics and measurement across markets.

. Build our regional intelligence and analytics capability, spanning research, social listening, communications measurement, optimization and impact reporting.

. Put data into the work, not just around it, using evidence to guide decisions upfront and impact afterward.

. Turn great thinking into commercial advantage, helping teams win new business, deepen priority client relationships and develop propositions clients value.

. Create scalable Hoffman methodologies, tools and standards, including briefing and measurement frameworks, dashboards, case studies and responsible AI-enabled workflows.

. Keep us ahead of what is next, translating shifts in culture, technology, AI and creative practice into practical opportunities for clients and the agency.

What You'll Bring to the Table

. Senior-level experience across creative, communications strategy, insights, analytics or related disciplines, ideally in a consultancy or similarly fast-moving environment.

. A track record of turning complex business and communications challenges into creative solutions.

. Fluency in research, data and measurement, with the judgment to turn information into actionable insight rather than simply report it.

. Experience in applying AI to lift creativity and translating those experiences into methodologies and frameworks that scale.

. Commercial credibility, including senior client counsel and meaningful contributions to new business and organic growth.

. A love of working with (and helping) clients.

. Regional leadership skills, with the ability to unite disciplines and markets around a common direction while respecting local context.

. A builder's mindset, comfortable creating capabilities, methodologies and ways of working rather than inheriting a finished playbook. Put another way, ambiguity doesn't derail you.

. Curiosity and judgment around AI that gets into compliance, governance and security.

. A leadership style that develops people, raises standards and makes the teams around you better.

Compensation will be commensurate with the candidate's experience, capabilities and the value they bring to the role.

A Starting Point for What Success Looks Like

Sharper briefs. More distinctive ideas. Stronger pitches. Better use of intelligence. Clearer evidence of impact.

Over time, you will help build a distinctive Hoffman approach to creative strategy and intelligence, one that strengthens our work across APAC and the impact we have on our clients businesses.