Senior Specialist, Marketing

Senior Specialist, Marketing

Job Summary

The Senior Specialist, Marketing will lead the planning and execution of exhibitions, conferences, customer events, seminars, and webinars. A key part of the role is working closely with internal stakeholders across regions and functions to turn business requirements into well-organized marketing activities.

This role requires a hands-on professional who can manage event projects independently, coordinate multiple stakeholders, and keep deliverables, timelines, and budgets on track.

Key Roles & Responsibilities

Event Planning & Execution

• Manage events from initial planning and budgeting through to onsite execution and post-event reporting.
• Develop event plans, schedules, budgets, and checklists, with clear responsibilities and deadlines.
• Coordinate booth design and production, equipment displays, logistics, meeting arrangements, and onsite requirements.
• Work with internal teams to prepare invitations, presentations, promotional materials, and other event content.
• Lead event briefings and onsite coordination, resolving issues promptly to ensure smooth delivery.
• Manage multiple events across regions while maintaining consistent quality and brand presentation.

Internal Stakeholder Communication & Coordination

• Act as the main marketing contact for assigned events, coordinating with Sales, Product Management, Engineering, regional teams, and Corporate Marketing.
• Gather and consolidate stakeholder requirements, including event objectives, target customers, featured solutions, and support needs.
• Establish clear responsibilities and timelines, follow up on outstanding actions, and keep stakeholders informed of progress.
• Facilitate planning meetings, document decisions, and ensure agreed actions are completed.
• Identify potential delays or conflicting requirements early and work with the relevant teams to resolve them.

Regional Marketing Planning & Support

• Work with regional stakeholders to develop and maintain the annual marketing and events calendar.
• Consolidate regional activity plans, budget requirements, and execution schedules.
• Coordinate marketing support for regional events and customer engagement activities.
• Ensure event messaging and materials follow corporate brand and communication guidelines.

Vendor& Budget Management

• Manage relationships with event organizers, booth contractors, agencies, and other service providers.
• Prepare briefs, evaluate quotations, and manage vendor deliverables, quality, and deadlines.
• Track event expenditure and coordinate purchase orders, invoices, and payments with the relevant internal teams.

Post-Event Follow-Up & Reporting

• Coordinate visitor and lead data collection, consolidation, and handover to Sales.
• Work with Sales and regional teams to track agreed post-event follow-up actions.
• Prepare post-event reports covering attendance, leads, expenditure, stakeholder feedback, and recommendations.
• Apply lessons learned to improve future event planning and execution.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business Administration, Event Management, or a related discipline.
• 5-8 years of relevant experience, with a strong focus on B2B exhibitions, conferences, or customer events.
• Experience in the semiconductor, technology, manufacturing, or industrial sector is preferred.
• Proven ability to manage events independently, from planning through to execution and reporting.
• Strong internal stakeholder communication skills, with the ability to coordinate across functions, regions, and levels of seniority.
• Strong project management skills, with close attention to detail, budgets, and deadlines.
• Experience managing agencies, contractors, vendors, and event organizers.
• Clear and effective written and verbal English communication skills.
• Proficiency in Microsoft PowerPoint and Excel familiarity with event registration, lead capture, or marketing project management tools is an advantage.
• A proactive, practical approach to problem-solving and the ability to manage changing priorities.
• Willingness to travel internationally and support onsite event activities as required.