Develops and leads the Visual merchandising strategy and roll out in conjunction with the International and Global VM guidelines
Collaborates with commercial and product team to ensure visual merchandising standards are consistently maintained across all stores in line with market needs
Evaluates the effectiveness of visual merchandising strategies and adjusts as needed in line with market needs and global VM guidelines
Manages budgets and resources for visual merchandising projects.
Trains and supports store staff in maintaining visual standards.
Key Accountability 2. COMMERCIAL MARKETING
Develop the Commercial Channel Marketing Activation strategy in alignment with business goals
Collaborate with Commercial Marketing and VM team to ensure consistency in channel marketing plans
Integrates global scalable marketing programs into regional DTC activations.
Works with an activation agency to conceptualize, develop and execute innovation and disruptive activations driving footfalls to the stores
Plans and implements impactful Retail marketing campaigns, seasonal promotions, and product launches tailored to GTM calendar.
Measures and optimizes commercial marketing activations and communicates to key stakeholders.
Oversee and review all Commercial Marketing campaigns and shares visibility with the Director, ensuring that the Global calendar and local strategy/guidelines have been followed.
Key Accountability 3: BRAND MARKETING
Oversee the management of our regional social channels (Meta Instagram and Facebook) to ensure optimal brand-right content that delivers high levels of engagement & interaction, while aiming to increase our follower count.
Collaborate with the International Marketing and Global team to ensure the right balance between audience segmentation (Feel Good v. Explorer) across our key markets.
Collaborate with our agency partner to drive optimisation of our channel(s), including briefing/approving regional & local content they specifically developed for us.
Evaluate KPIs and summarise key learnings & insights that can be applied to future campaigns.
Oversee creative approval process, i.e. ensure assets (stills, videos, copy) are made available in a timely manner.
Oversee development and execution of integrated influencer marketing campaigns that aligns with our brand objectives and target metrics.
Collaborate with influencers to create compelling, authentic content that resonates with their audiences and showcases our brand.
Work with the International Marketing and Global comms team to develop and align the PR activation and communication for all regional brand activations
Key Accountability 4. INTEGRATED MARKETING
Develops country Integrated Marketing & GTM plans for SG and Malaysia
Connect with local Merchandising & Commercial teams to define needs and builds locally relevant GTM plans
Works closely with International Marketing team to share integrated local needs
Collaborate with internal Commercial & Cross-Functional teams (Ecom, Retail, Wholesale, Distributors) to ensure regional activations are properly planned and executed for the collabs
Translate Crocs SG and Malaysias mission to creative vision, building creative led solutions for business problems, in discussion with business, product, digital counterparts while maintaining best in class creative excellence for Crocs
Collaborate closely with Cross-Functional teams to ensure alignment between campaign objectives and brand marketing strategy
Manage budget allocation across Brand Marketing, Wholesale, and VM functions in close alignment with Director Marketing, ensuring optimal utilization of resources to meet strategic business objectives
Track, evaluate and analyze content performance of key campaigns to ensure proper evaluation of created assets.
Collects/filters/fulfills creative needs of country Commercial channels (Retail, WHL, Digital Commerce) via local
Evaluate KPIs and summarize key learnings & insights that can be applied to future campaigns.
BASIC QUALIFICATION
Minimum of 5-6 years of experience with a proven track record of delivering impactful commercial marketing campaigns for global brands.
Has a core competence in driving best in class VM execution and engaging retail activations.
Excellent use Adobe illustrator, InDesign and Photoshop
Has excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to influence stakeholders at all levels.
Excels in a dynamic, fast-paced, entrepreneurial environment.
Strong understanding of digital, new media, and social.
Demonstrated experience managing creative processes through external ad agencies, internal teams and freelancers.
Collaborative and flexible, working effectively with Cross-Functional teams and adapting to changing campaign dynamics
Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives.
Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed.
Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities.
