Senior Specialist, Content & Strategy (Global Fintech Brand)
Full Time, Permanent Opportunity
Key Responsibilities:
Social Media Ownership & Expansion
- Lead strategy and day-to-day operations across Instagram, Facebook, TikTok, and X, transforming market movements, investor behavior, and platform features into compelling, high-impact content.
- Stay ahead of cultural and platform shifts, launching new concepts early and amplifying the ideas that demonstrate traction.
- Apply a deep understanding of platform mechanics, trading audiences, and digital trends to convert relevance into long-term growth.
- Develop rapid-testing programs to accelerate reach and engagement, iterating formats and narratives to maximise performance.
Content Direction & Effectiveness
- Establish the overarching social content roadmap, defining priorities, playbooks, and scalable creative systems.
- Use analytics to refine storytelling, channel strategy, and distribution approaches, ensuring the brand remains top-of-mind for investing and trading audiences.
- Translate performance data into actionable recommendations that influence future campaigns and initiatives.
Qualifications:
- Proven experience shaping social-first content strategies that deliver measurable growth and sustained engagement.
- Strong understanding of financial markets, with hands-on experience trading and navigating investment platforms.
- Highly analytical, comfortable working with dashboards and metrics to guide creative decisions and optimise outcomes.
- 4+ years experience in content strategy roles within fintech, financial services, agencies, or integrated marketing environments is an advantage but not a requirement.
- Working knowledge of SEO/GEO fundamentals and paid performance channels is a bonus.
- Exposure to video creation or editing tools is a plus
What is on offer:
- Up to Base + Guaranteed AWS + Performance Bonus
- 1 of the best brands in fintech
- Future career progression
MOM EA # 24S2636
Salient Talent Pte Ltd.
