Senior Sales Engineer

PLC AUTOMATION PTE LTD is an industrial automation parts supplier headquartered in Singapore, supporting customers across Southeast Asia, Australia, New Zealand and international markets.

We specialise in supplying PLCs, HMIs, drives and other industrial automation components, with a strong focus on obsolete, hard-to-find and critical spare parts from brands such as Siemens, Allen-Bradley, Mitsubishi and more.

As we continue to expand our customer base and regional presence, we are looking for an experienced and commercially driven Senior Sales Executive to join our team.

• Develop new B2B business opportunities through prospecting, cold calling, email outreach, networking and referrals.
• Identify and engage potential customers across manufacturing, engineering, marine, energy, infrastructure and other industrial sectors.
• Manage and grow relationships with existing customers and key accounts.
• Understand customer requirements and work with our sourcing and operations teams to provide suitable automation parts solutions.
• Prepare quotations, follow up on enquiries and negotiate commercial terms to close sales.
• Proactively follow up on leads, quotations and dormant customer accounts.
• Build and maintain a healthy sales pipeline and consistently work towards agreed sales targets.
• Identify opportunities for repeat business, account expansion and cross-selling.
• Develop relationships with procurement teams, maintenance departments, engineers, system integrators, and other industrial decision-makers.
• Maintain accurate records of customer interactions, opportunities and sales activities.
• Monitor market activity, customer requirements and competitor developments.
• Work closely with management on sales strategies and new market opportunities.
• Represent PLC Automation professionally in all customer and supplier interactions.
  

• Minimum 3–5 years of B2B sales or business development experience.
• Proven ability to generate new business rather than relying solely on inbound enquiries.
• Strong prospecting, cold-calling, negotiation and closing skills.
• Confident communicating with customers at different levels, from engineers and procurement teams to management.
• Self-motivated, target-driven and comfortable working independently.
• Strong follow-up discipline and ability to manage multiple opportunities simultaneously.
• Good written and spoken English.
• Comfortable using Microsoft Office, email and CRM/sales tracking systems.

Experience in industrial automation, electrical/electronic components, engineering products, MRO, industrial equipment or technical B2B sales will be a strong advantage.

Knowledge of brands such as Siemens, Allen-Bradley, Mitsubishi, Schneider Electric, Omron, ABB and others will also be advantageous.

The successful candidate should be comfortable opening doors, building relationships, following up consistently and converting opportunities into long-term customer accounts.

You should have a strong commercial mindset while also understanding that industrial B2B sales is built on trust, responsiveness and long-term relationships.