Senior Sales - Electronic Components Trading - SG

Company Introduction

Depend Electronics is a global supplier and distributor of electronic components, specializing in CPU, Memory, PC/Server Peripherals, LCD Panels, and Active & Passive Components.

As we continue to expand our presence in Singapore and across the APAC region, we are looking for an experienced Senior Sales / Business Development Manager to drive new business development, and deliver sustainable revenue and gross profit growth.

Key Responsibilities

• Lead, coach, and develop the sales team to achieve revenue and gross profit (GP) targets.
• Develop and execute sales strategies across ASEAN/APAC in line with company business objectives.
• Drive new customer acquisition and business development, while leading the team to expand the customer base.
• Personally develop strategic customers and business opportunities, with a strong focus on revenue and GP growth.
• Set sales targets, monitor pipeline and performance, and drive the team towards monthly and annual targets.
• Identify new markets, customers, products, and trading opportunities within the electronics distribution industry.
• Lead key commercial negotiations, including pricing, margins, payment terms, and credit conditions.
• Work closely with sourcing, procurement, warehouse, logistics, and finance teams to support competitive offers and smooth order execution.
• Provide regular business and performance updates to senior management and support the development of the Singapore/APAC business.

Requirements

• Mandatory: Proven experience in electronics component distribution or trading.
• Proven track record in new customer acquisition, business development, and revenue/GP growth.
• Strong experience in ASEAN/APAC markets; an established customer network is highly advantageous.
• Experience with semiconductors, CPU, Memory, SSD/HDD, PC/Server products, LCD panels, or other electronic components is preferred.
• Strong commercial, negotiation, and leadership skills, with a hands-on and entrepreneurial mindset.
• Fluent in English and Mandarin, both written and spoken.
• Comfortable working in a fast-paced, target-driven international trading environment.