Senior Regional Marketing Executive

IMD is an independent academic institution with Swiss roots and global reach that was founded over 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society.

Based in Lausanne, Singapore, and Shenzhen, IMD has been ranked in the Top 3 in the world in the annual FT's Executive Education Global Ranking for executive education since 2012 and in the top five for more than 15 consecutive years.

This consistency at the forefront of our industry is grounded in IMD's unique approach to creating Real Learning. Real Impact. Led by an expert and diverse faculty, IMD strives to be the trusted learning partner of choice for ambitious individuals and organizations worldwide - challenging what is and inspiring what could be.

As part of our marketing team for Asia, we are now looking for a multi-faceted marketer to work on two functional marketing areas. 

Key Responsibilities

Product Marketing

-         Work closely with product managers and owners to determine and execute a go-to-market marketing plan for our range of products.

-         Create and launch marketing plans for these products, and then leverage internal and external resources to self execute on the marketing of these products.

-         Work with stakeholders across marketing to launch these products as well as create campaigns and activities that market that product across its product lifecycle.

-         Be able to think strategically, have communication skills, and be open to ambiguity.

Digital Marketing

-         Plan, and report on always on campaigns for IMD's products through the year on digital channels to increase branding and sales conversions of the above mentioned programs and products.

-         Plan, manage and report on marketing automation initiatives, understanding how to nurture audiences and to generate leads through a robust marketing automation plan through existing infrastructure such as agents, email, social channels and our own web channels, all self-managed by this role.

-         Manage our agencies in charge of executing, optimizing, and reporting on our digital campaigns across LinkedIn and Google platforms.

-         Establish and monitor closed-loop analytics via our Salesforce, Pardot, Tableau and other digital platforms.

Minimum Qualifications

-         Bachelor's degree in marketing, business, communications, or social sciences.

-         At least 2 years working experience in an international environment.

-         Experience in the digital marketing space especially in managing communities, media planning, marketing tools and managing agencies.

-         Ability to manage and execute with minimal supervision, using a hands-on approach with the skills to optimize and react where necessary.

-         Ability to run and optimize regional marketing campaigns on self-serve ad networks with support from agencies.

Preferred Qualifications

-         Agency experience, preferably a media planning agency.

-         Knowledge of new marketing platforms for greater reach.

-         Experience of key digital marketing tools like Google analytics, Salesforce, Pardot, Tableau amongst others.

Proficiency in English and one other Asian language.

This is an individual contributor role.