MAIN PURPOSE

To support the growth of Shiseido APAC's key categories driving regional performance marketing excellence, media governance, and cross‑market digital capability building.

Key Responsibilities

Performance Marketing

Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partners
Lead holistic search to drive positive momentum on brand.com ecosystem

Media Governance & Stewardship

Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Ensure local markets adopt the global / regional standards.
Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc.
Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.
Stakeholder & Partnership Management

Support in agency management, including productivity & agency service scorecards
Key Strategic PIC with key media publishers i.e. Meta, Google, TikTok, Lazada MS, Shopee MS
Provide training, consultations & facilitate best practice sharing with local markets
Drive media pilots and test & learn

Requirements

Degree from recognised university
At least 2 - 3 years of Digital Marketing Experience (candidates with more experience may be considered for Senior Executive)
Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Communicative
Technical skills: Excel, Website Analytics preferably i.e. GA4, GSC, Shopee & Lazada Marketing Analytics, Meta, Google & TikTok Ads analytics
Preferred Experience: Performance marketing, Retail Media, Analytics & Reporting, Martech & Tools governance

Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification™ by Great Place To Work®, the global authority on workplace culture and employee experience.

Asia Pacific - Regional Digital Marketing Executive/Senior Executive