POSITION SUMMARY:
As part of the Regional Marketing team, the Senior Regional Commercial Manager is a key driver in building a strong, growing, and profitable Pharmaceutical portfolio for A. Menarini Asia Pacific. The role is responsible for the design, planning and execution of regional brand plans (RBP) and roll out of innovative marketing campaigns to grow Menarini into a major player in the assigned portfolio field.
She/he will also provide strategic direction on the future portfolio strategy as well to identify the in-licensing and partnership opportunities to build Menarini's portfolio across the region. She/he will lead / drive marketing campaigns and programs in close collaboration with Country Marketing teams, as well as working closely with Regional Medical, Regulatory, Supply Chain, Alliance Management, and Finance. This role is expected to take ownership of business outcomes and ROI and provide guidance / support to countries in optimizing financial performance and resource allocation. He/she should take the lead with coordinating / facilitating the regional cross-functional team and in communicating brand strategy to the AMAP countries, under the guidance and supervision of the Regional Commercial Head, Pharmaceuticals
KEY RESPONSIBILITIES:
Marketing Strategy and Execution
- To drive and ensure launch marketing and commercial excellence for new product launches within the regional portfolio
- To drive the brand planning process, develop regional brand plans and provide guidance and input into country plans to ensure alignment
- To develop and execute robust brand and portfolio strategy
- To closely collaborate with cross-functional colleagues including Sales, Medical, Regulatory, Finance, Supply Chain, Alliance Management on all aspects of brand management including launch preparation and excellence.
- Develop regional marketing and educational programs, both traditional and digital, aligned to brand strategy and in consultation with country marketing leads
- Ensure the right marketing mix based on in-depth knowledge of the various country market landscapes
- Set relevant Key Performance Indicators and monitor brand performance to achieve a healthy financial and competitive / market outlook
- Engage key opinion leaders and develop brand advocates
Commercial Operations
- To ensure execution excellence with marketing programs and field force through collaboration with the Sales Force Effectiveness team (SFE)
- To support the SFE team and countries with high-quality training materials
Market Intelligence & Analysis
- To develop in-depth market analysis and forecasts to optimize brand performance
- To utilize various information sources and closely monitor competitive landscape in order to optimize brand performance
- To proactively identify, analyze and follow up on specific business opportunities
Portfolio Design and Product Life Cycle Management
- To act as strategic portfolio architect and ensure optimal product life cycle management from pre-launch to late stage / mature products
- Develop in-depth understanding on new products, market landscape, disease area and clinical data; and translate this knowledge to winning marketing strategies and campaigns
- To provide essential market data, analysis and business cases to support business development opportunities
KEY REQUIREMENTS:
- Bachelor degree in Science/Pharma/Medicine preferably combined with an MBA
- At least 8 years marketing experience in a major pharmaceutical MNC, with minimum 3 years with regional experience
- Experience managing brands at various stages of the product lifecycle including a track record of product launch success
- Therapeutic area experience in oncology, specialty care and/or cardio metabolic is an advantage
- High level strategic thinking and planning skills
- Hands on with execution and getting things done
- Excellent collaborator and communicator
- Good interpersonal skills and ability to work with different cultures, to be able to empower the country team to bringing out trust, confidence and the best in them
- Innovative marketer with a solid digital marketing skill set
- Strong leadership and influencing skills
- Strong commercial and financial acumen
ABOUT MENARINI ASIA-PACIFIC
We are a global, family-owned healthcare company where our people are our priority. Present across 13 markets in Asia-Pacific, here's why you should join us:
- Local Market Expertise, Global Footprint: As a global family-owned company, we value local knowledge and expertise to invigorate the lives of patients, people and partners
- Inclusive Flexible Workplace: We are committed to foster a culture of respect and inclusive teamwork to ensure equal opportunities in a flexible workplace
- Versatile Learning and Vibrant Opportunities: Our diverse portfolio of products in varied therapeutic areas across prescription and consumer health presents opportunities for you to take ownership of your career
- Empowered to be Entrepreneurial: We operate in a dynamic, low-bureaucracy environment where swift decision-making allows us to make a real impact
- Sustainability and Care: Be part of a company that cares. Together, commit to sustainable workplaces
Join us and invigorate lives! For more information about Menarini Asia-Pacific, please visit www.menariniapac.com
