About Us
LawNet Technology Services (LTS) is a wholly owned subsidiary of the Singapore Academy of Law (SAL), a promotion and development agency for Singapore's legal industry. LTS is the technology company behind LawNet, a one-stop law practice portal providing a complete suite of information and transactional solutions for the Singapore and global legal community.
Job Description
We are seeking a Senior Product Marketing Manager (Messaging & Content) to craft impactful messaging frameworks and content strategies that educate, engage, and differentiate our products in a competitive market.
Responsibilities
- Develop content that educates, entertains, and engages users while differentiating our products from competitors in the target markets
- Create and manage high-impact content assets, including thought leadership articles, product explainers, case studies, video scripts, blog posts, newsletters, and sales enablement tools
- Translating product features into clear, compelling value propositions that resonate with diverse audiences
- Develop core messaging frameworks that differentiate and ensure consistency of messaging across all channels, campaigns, and touchpoints
- Work within the sales and marketing team to align messaging with customer needs, product roadmap, and industry trends
- Plan and execute content-driven campaigns to promote new features, product launches, and subscription models
- Drive storytelling around product impact, such as customer success stories and market insights
- Track content performance using engagement, conversion, and adoption metrics. While continuously testing and refining content to ensure it remains interesting, clear, and convincing
- Manage communications with target audience
Skills and Qualifications
- At least 4 years of hands-on experience working with SaaS, B2B or B2C product platforms
- Bachelor's degree in Business, Finance, Marketing or related fields
- Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Proven track record in developing engaging, clear, and persuasive content that drives measurable results
- Experience in campaign management, digital distribution, and content performance tracking
- Comfortable working in a fast-paced and dynamic environment
- Analytical and metrics-driven, with experience using data to improve both marketing and customer success outcomes
- Ability to simplify complex legal/technical information into compelling stories
- Excellent communications skills (verbal, written and visual)
- Background operating in Legal Tech will be a plus
The successful applicant will be placed on a two-year contract in the first instance, and we regret to inform that only shortlisted candidates will be notified.
Applicants are requested to provide their current and expected remuneration details in the application.
