Senior Product Manager (Creator Networks) - TikTok LIVE

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

About the team

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a new infrastructure for the expansion of ecological boundaries.

Job Responsibilities

1. Lead the product team for TikTok LIVE Creator Networks, take full accountability for product iteration effects and business performance (e.g., creator retention rate, live stream interaction volume), and ensure core metrics meet annual business targets.
2. Develop innovative and actionable product solutions with solid product design logic and business acumen, drive the entire process from product concept discussion to official launch, and track post-launch user feedback to optimize functions in a timely manner.
3. Collect and analyze global market insights (focusing on Southeast Asia, North America, and other core TikTok markets), dig into user scenarios of live stream creators (e.g., small and medium-sized creator growth needs, head creator commercialization demands), explore new product innovation use cases, and break through key business metrics.
4. Collaborate closely with cross-functional teams (operations, R&D, design) to streamline workflow efficiency, formulate detailed product plans (including version iteration schedules and resource allocation), and coordinate cross-departmental resources to ensure smooth execution of product projects.

Minimum Qualifications

- Master's degree or above from top universities candidates with professional certifications in product management (e.g., PMI-PMP, NPDP).
- 5+ years of platform product management experience, with at least 3 years of product experience in the live streaming, creator platform, or content platform industry.
- Proven experience leading at least one product/project that required direct collaboration with operations, algorithm/recommendation, and data science teams, and showing quantified impact or outcome
- 3+ years of overseas work or study experience (preferred: US, UK, Singapore, or Indonesia)
- User-centric thinking, with a track record of proactively designing tools/approaches to improve individual and team efficiency proficient in using product management tools and data analysis tools to support product decision-making proven ability to translate platform policies and compliance requirements into scalable product strategies and actionable implementation plans
- Fluent in both English and Mandarin to conduct daily work communication and document writing in both languages excellent English professional document writing skills (e.g., product requirement documents, cross-team collaboration protocols)
- Deep understanding of the overseas live streaming/content ecosystem and insights into industry trends able to adapt to a fast-paced global work rhythm (flexible to coordinate with teams in different time zones when needed) strong problem-solving skills, with the ability to quickly respond to sudden product issues.

Preferred Qualifications

- Has product team management experience (led a team of 5+ people), with a track record of leading cross-functional key projects to achieve significant breakthroughs.
- Familiar with TikTok's creator ecosystem (including creator growth paths, monetization models such as virtual gifts and live commerce) and has established connections with overseas creator teams or MCN institutions.
- Experience in optimizing product strategies based on cultural differences in different overseas markets.