Senior PR Manager

The Senior PR Manager (Korea & Japan) will lead strategic communications efforts to strengthen Shopee's brand and business reputation across both markets. This role requires a strong media operator and storyteller who can build meaningful journalist relationships, drive impactful coverage, and position PR as a key lever for business growth. Based in Seoul, this role will work closely with Marketing, Seller Acquisition, Regional PR, and leadership teams.

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1. Strategic Communications & Positioning

• Develop and execute PR strategies aligned with business priorities across Korea and Japan
• Position Shopee as a leading cross-border eCommerce platform
• Ensure consistent and compelling messaging across all PR & marketing communications

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2. Media Relations & Journalist Engagement

• Build and maintain strong relationships with top-tier media across business, tech, and trade publications
• Lead proactive media outreach, story pitching, and coverage planning
• Drive regular journalist engagement through briefings and 1:1 meetings

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3. Ad-hoc PR Events & Press Engagement

• Plan and execute offline PR initiatives such as press conferences and journalist meetings
• Manage end-to-end execution from concept to media coverage
• Ensure strong media participation and post-event amplification

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4. Content, Messaging & Executive Communications

• Develop high-quality PR materials including press releases, messaging frameworks, and media briefs
• Identify compelling story angles tied to business, market trends, and seller success
• Support leadership visibility through interviews, speaking opportunities, and thought leadership
• Prepare executive briefing materials and talking points
• Manage sensitive issues and ensure timely, strategic responses
  

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• 7+ years of experience in PR, corporate communications, or related fields
• Strong media relations experience with major Korean outlets
• Proven ability to build and manage journalist relationships
• Experience leading PR campaigns and media events
• Strong storytelling and communication skills
• Fluent in Korean and English

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