Senior Planner

About Omnicom Media

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage global scale, specialist expertise and best-in-class capabilities across media, data, technology, commerce and intelligence to design dynamic Growth Ecosystems that help the world's most ambitious brands grow faster and smarter.

Our portfolio includes leading global media agency brands such as OMD, PHD, Hearts & Science, Initiative, UM and Mediahub, alongside specialist capabilities across data, identity, analytics, commerce and technology.

At Omnicom Media, we bring together passionate, curious and collaborative talent who are committed to creating meaningful impact for our clients, our people and the communities we operate in.

The Role

We are looking for a Senior Media Planner who genuinely enjoys paid social and search. Someone who gets excited by a campaign that is performing well, a CPA that continues to improve, and a client who trusts your recommendations because you know your craft.

You will own strategy and execution across Meta, Google and TikTok for a fast-moving, performance-led account. This is a hands-on, data-led role where your work directly shows up in the numbers. If you enjoy seeing the impact of your decisions and taking ownership of campaign performance, this role is for you.

What You'll Do

Build the Strategy

You will develop paid social and search strategies that connect clearly to business goals, audience insights and performance outcomes. This includes using audience, category and competitive insights to shape channel recommendations, platform choices and campaign structures.

You will also define clear KPI frameworks across metrics such as CPA, ROAS and conversions, ensuring plans are built to deliver measurable results.

Run the Campaigns

You will manage campaign setup, launch, optimisation and performance monitoring across platforms including Meta, Google and TikTok. You will be expected to watch the numbers closely, make informed optimisation decisions and keep performance moving in the right direction.

You will also stay close to platform updates, product changes and best practices, ensuring the team is proactive rather than reactive.

Own the Client Relationship

You will be a key day-to-day contact for clients on strategy, planning, campaign performance and reporting. You should be able to explain what the results mean clearly and confidently, without hiding behind jargon.

You will support client discussions with sharp thinking, practical recommendations and reporting that is timely, clear and genuinely useful.

Keep Things Running Smoothly

You will manage budgets accurately, track spend closely and ensure campaign delivery remains clean and accountable. You will also work closely with finance, buying and internal teams on budget allocation, reconciliation and operational follow-through.

What You'll Bring

The Essentials

You should have at least 2 years of hands-on experience running paid social and/or search campaigns, with strong working knowledge of Meta and Google platforms, including Search, Display and Shopping.

You should be comfortable with campaign setup, audience configuration, optimisation, reporting and performance analysis. You should also know your key metrics well, including CTR, CPC, CPA, ROAS and conversion funnels.

We are looking for someone who communicates clearly, is confident in a client-facing setting, stays calm under pressure and is organised enough to manage deadlines, campaign details and multiple moving parts.

Bonus Points For

Experience with TikTok or other emerging platforms would be advantageous. Exposure to programmatic, real-time bidding, performance marketing, direct response campaigns or analytics tools such as GA4 and platform dashboards would also be a strong plus.

Why You'll Like It Here

At Omnicom Media, you will be part of a thriving and passionate community that takes pride in the work we do and the growth we create for our clients and our people.

Our Singapore business has been recognised as one of the Best Companies to Work for in Asia for three consecutive years, and as one of the Most Caring Companies in Asia in 2023. Our culture is built around collaboration, learning, inclusion and care, with a strong focus on helping our people grow professionally and holistically.

You can look forward to:

• Training and talent development programmes to support your growth and career progression

• Flexible benefits that can be used across a wide range of lifestyle and wellbeing needs

• Regular interactive sessions led by internal and external speakers

• Cultural and engagement initiatives that help you build connections across the group

• Opportunities to work with passionate specialists across media, data, technology and performance

Application

At Omnicom Media, we are looking for people who are curious, commercially minded and passionate about creating measurable impact through media. If this sounds like the right next step for you, we would be happy to hear from you.