Job Description

Job Highlights

Permanent employment opportunity
Attractive salary of $4,500 - $6,500 + Variable Bonus
5-day work week
Location: Kallang Avenue
Opportunity to drive the growth of an established consumer technology brand

Key Responsibilities

1. TikTok Advertising & Campaign Management

Plan, manage and optimise TikTok advertising campaigns to drive sales and achieve profitability targets.
Manage advertising budgets, test creatives and scale successful campaigns.
Identify effective product selling points and video advertisements that generate conversions.
Support sales growth through short-form videos and live-streaming campaigns.

2. KOL & Influencer Marketing

Develop and execute influencer and KOL marketing strategies across TikTok, Instagram and YouTube.
Identify, engage and manage influencers, content creators and external agencies.
Coordinate partnerships, campaign deliverables and promotional content.
Build long-term relationships with creators to drive brand awareness and sales.

3. Performance & Profitability Management

Monitor advertising performance, ROAS, ROI, CPA, CAC, GMV and campaign profitability.
Calculate break-even ROAS and evaluate advertising returns after product costs and affiliate commissions.
Identify high-performing products and recommend promotional pricing, bundles and advertising budget allocation.
Optimise campaigns to maximise sales conversion while maintaining profitability.

4. Content & Team Collaboration

Work closely with internal video production, influencer, affiliate and e-commerce teams to develop effective marketing content.
Provide creative direction and actionable feedback based on advertising performance.
Identify successful content and leverage it for paid advertising campaigns.

5. Reporting & Analysis

Monitor daily advertising expenditure, sales performance, ROAS and cost per order.
Prepare monthly performance reports and evaluate campaign results against sales and profitability targets.
Recommend improvements to advertising strategies, creative content and budget allocation.

Job Requirements

Proven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.
Experience personally managing and optimising advertising campaigns rather than solely overseeing external agencies.
Strong understanding of TikTok Shop advertising, campaign optimisation and performance marketing.
Good knowledge of ROAS, ROI, CPA, CAC, GMV and advertising profitability.
Ability to manage and scale advertising budgets while maintaining profitable returns.
Experience working with KOLs, influencers and content creators to develop sales-driven promotional content.

HOW TO APPLY:

Interested applicants, please click on Apply Now or email to [Confidential Information] with provided your latest resume in MS WORD format with below information.