We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese CFD market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.
Key Responsibilities
- Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, Affiliate)
- Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities.
- Forecast campaign performance, CAC, and LTV using historical paid media and conversion data
- Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels
- Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis.
- Monitor post-acquisition performance signals (activation, early trading behaviour) to assess the quality of paid traffic.
- Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese CFD industr.y
- Present actionable insights and strategic recommendations to executive leadership.
- Collaborate cross-functionally with trading, marketing, product, and technology team.s
- Ensure all paid advertising activities comply with JFSA regulations, advertising guidelines, and platform policies.
Requirements
Required Qualifications
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field
- 5+ years of experience in paid media, performance marketing, or digital acquisition roles
- Proven expertise in managing large-scale paid advertising budgets with measurable ROI impact
- Advanced proficiency in analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI)
- Strong SQL skills and experience with data visualization tools
- Demonstrated track record of driving measurable business results through paid acquisition and media optimization
- Deep understanding of digital advertising channels, bidding models, and attribution frameworks
- Excellent communication skills in English (business level)
Preferred Qualifications
- Knowledge of Japanese CFD market advertising practices and regulatory constraints
- Experience with statistical programming languages (R, Python)
- Certification in Google Ads, Google Analytics, or major advertising platforms
- Hands-on experience with Google Ads, Meta, DSPs, and affiliate platforms
- Understanding of trading platform metrics and financial market operations
Benefits
- Competitive base salary commensurate with experience
- Performance-based annual bonus
- Professional development and training budget
- Health insurance and comprehensive benefits package
- Hybrid work arrangement available
