The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative.
Main assignments Indicate the main activities / duties to be conducted in the job.
- Lead strategic marketing for Sodexo brand which includes Sodexo services lines, products, engagement initiatives and more.
- Develop and Deploy key marketing brands for the cluster.
- Develop and deploy a rolling 360 marketing calendar for our strategic initiatives including but not limited to our brand, education and corporate services sites.
- Conceptualize and execute key blockbuster marketing campaigns with the operations, Food and FM platform teams.
- Create written content such as thought leadership articles, blogs, client newsletters and press releases.
- Market and advocate the brand and services playbook enabling the business teams to leverage the breadth of our solutions.
- Embrace the digital transformation of business and support the creation of new services and offerings.
- Drive tracking and assume accountability on marketing campaigns and strategic projects.
- Develop partnerships with agencies and drive work streams to deliver high quality solutions, branding and client pitches
- Drive RoI led initiatives and campaigns that support the wider business.
- Develop excellent client pitches, on site and online deployment and sales toolkits.
- Work closely with business, sales, finance, Food and FM Platform, communications, regional and global marketing.
Person Specification Indicate the skills, knowledge and experience that the job holder should require to conduct the role effectively
- Written and Verbal fluency in English combined with the skills to tell compelling stories through content.
- Curious, passionate, innovative and driven to create lasting marketing impact onsite and offsite.
- Digital native with working understanding of social marketing and appreciates technology.
- Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.
- Ability to work both independently and in close collaboration with a wide variety of stakeholders
- Ability to self-motivate in a fast paced, multifaceted environment
- Good judgement and understanding of on audiences / personas.
- Experience across sectors including education, facilities management and/or the food industry.
- Working knowledge of Photoshop/Illustrator and/or other design and video editing tools
- 8 years + experience of which 6 years in product marketing/branding in a relevant industry and minimum 4 years experience in core marketing
