Senior Marketing Manager (QSR / International Multi-Outlet F&B)

About the Role

We are hiring a Senior Marketing Manager for an established international Quick Service Restaurant (QSR) brand undergoing a brand repositioning phase in Singapore.

This role requires a candidate who can think strategically while remaining highly hands-on, working closely with senior leadership to drive brand transformation, digital growth, and commercial performance.

What You Will Be Driving:

• Reintroduce and reposition the brand in the Singapore market, strengthening its relevance in a competitive landscape

• Build and enhance digital presence, visibility, and customer engagement across key channels

• Drive a measurable increase in store traffic and revenue through marketing initiatives

• Strengthen overall brand competitiveness and market positioning

Key Responsibilities

• Develop and execute end-to-end marketing strategy, campaigns, and budget

• Lead brand positioning and awareness initiatives

• Drive digital marketing and customer engagement strategies

• Execute Local Store Marketing (LSM) to improve outlet-level performance

• Work closely with Operations on menu launches, promotions, and campaigns

• Manage agencies and ensure ROI-driven campaign execution

• Lead a lean marketing function (hands-on role)

Requirements

• Degree in Marketing, Business, or related field

• Minimum 10-12 years of marketing experience, preferably in:

  • Quick Service Restaurant (QSR), OR

  • International multi-outlet F&B chains with similar operating model

• Proven track record in:

  • Brand repositioning and growth initiatives

  • Delivering marketing campaigns with clear revenue impact

• Strong understanding of:

  • High-volume, fast-paced F&B business environment

  • Consumer behaviour and market dynamics

• Comfortable working in a lean, hands-on environment