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We are seeking for a Senior Marketing Manager to drive brand excellence, account-based marketing (ABM), demand generation, and pipeline acceleration across strategic accounts. This role will lead integrated marketing initiatives spanning brand, high-impact events, ABM programs, and digital channels (with a strong focus on LinkedIn), working closely with sales and leadership to deliver measurable business outcomes.
The ideal candidate should be a strategic, yet hands-on marketer with strong experience in enterprise technology or services marketing and a proven ability to influence revenue.
Key Responsibilities:
Brand & Strategic Marketing
· Strengthen and evolve the iCompaz brand in alignment with brand guidelines and local market priorities.
· Develop and execute integrated marketing strategies and communication plans that support growth objectives and strategic accounts.
· Ensure consistent messaging across digital platforms, events, campaigns, and sales enablement assets.
Account-Based Marketing (ABM) & Pipeline Acceleration
· Own and drive ABM strategy and execution for priority and named accounts.
· Partner closely with sales leaders to align marketing plans with account strategies.
· Design targeted, multi-touch ABM campaigns to accelerate pipeline creation, deal progression, and account expansion.
Events
· Lead end-to-end execution of CXO events, industry forums, roundtables, partner events, identify and organize speaking slots for the company leaders.
· Create personalized, high-value event experiences for target accounts and senior stakeholders.
Stakeholder Management
Qualifications & Experience:
· 10-15 years professional marketing experience, within technology and IT services in Singapore and Southeast Asia
· Experience in Account-Based Marketing (ABM) and pipeline-driven campaigns.
· Strong background in events, digital marketing, and LinkedIn campaigns.
· Strong project management, communication, and stakeholder engagement skills.
· Ability to balance strategic planning with hands-on execution
· Motivated and self-driven
· Ability to communicate, present and influence different levels
· Excellent negotiation and presentation skills
If interested, please share across your resume to [Confidential Information] and I will connect with you if your profile is shortlisted at the earliest.
Job ID: 145684091