Senior Marketing Manager

About the Company

At Infosys Compaz (iCompaz), we focus on Digital Transformation for enterprises across industry vertical segments and services. We take clients on a rewarding journey of Digital Transformation, with strengths in AI, Data, User Experience, Cloud, Cybersecurity and Analytics, while also serving clients in their IT management in technology operations, infrastructure, and applications. We serve a comprehensive client network spanning multiple industries and are helping clients meet the challenges of the digital economy in financial services, retail, transportation and logistics, telecom, services, and resource sectors, among others.

About the Role

Infosys Compaz (iCompaz) is seeking a Senior Marketing Manager to drive brand excellence, accountbased marketing (ABM), demand generation, and pipeline acceleration across strategic accounts. This role will lead integrated marketing initiatives spanning brand, highimpact events, ABM programs, and digital channels (with a strong focus on LinkedIn), working closely with sales and leadership to deliver measurable business outcomes. The ideal candidate is a strategic, yet hands-on marketer with strong experience in enterprise technology or services marketing and a proven ability to influence revenue.

Key Responsibilities

Brand & Strategic Marketing

• Strengthen and evolve the iCompaz brand in alignment with brand guidelines and local market priorities.
• Develop and execute integrated marketing strategies and communication plans that support growth objectives and strategic accounts.
• Ensure consistent messaging across digital platforms, events, campaigns, and sales enablement assets.

AccountBased Marketing (ABM) & Pipeline Acceleration

• Own and drive ABM strategy and execution for priority and named accounts.
• Partner closely with sales leaders to align marketing plans with account strategies.
• Design targeted, multitouch ABM campaigns to accelerate pipeline creation, deal progression, and account expansion.
• Measure ABM impact through metrics such as account engagement, opportunity influence, and pipeline contribution.

Events

• Lead endtoend execution of CXO events, industry forums, roundtables, partner events, identify and organize speaking slots for the company leaders.
• Create personalized, highvalue event experiences for target accounts and senior stakeholders.

Digital & Social Media (LinkedIn Focus)

• Own the LinkedIn strategy for iCompaz, including company page growth, content strategy, and leadership advocacy.
• Maintenance of company website to ensure it is updated.
• Plan and execute organic and paid LinkedIn campaigns, particularly for ABM, events, and thought leadership.
• Collaborate with sales and leadership to amplify accountspecific messaging and success stories.
• Use analytics to optimize performance across engagement, reach, and lead generation.
• Support with PR as needed

Stakeholder Management

• Work closely with internal stakeholders across business units, leadership, and regional teams.
• Manage agencies and external partners to support campaign delivery when required.

Performance & Reporting

• Track brand impact, ABM effectiveness, demand generation, and pipeline acceleration.
• Provide clear insights and recommendations based on data and campaign performance.

Qualifications & Experience

• 10-15 years professional marketing experience, within technology and IT services in Singapore and Southeast Asia
• Experience in AccountBased Marketing (ABM) and pipelinedriven campaigns.
• Strong background in events, digital marketing, and LinkedIn campaigns.
• Strong project management, communication, and stakeholder engagement skills.
• Ability to balance strategic planning with handson execution
• Motivated and self-driven
• Ability to communicate, present and influence different levels
• Excellent negotiation and presentation skills.

iCompaz is a Joint Venture between Infosys Limited and Temasek Holdings, both global leaders in their respective industries, and the JV was created exclusively to bring Digital Transformation capabilities and global skills to the ASEAN market. Temasek Holdings is a global investment company headquartered in Singapore. Infosys is a global leader in next-generation digital services and consulting, headquartered in Bangalore, India.

We take pride in our fair employment opportunity. You are welcome at iCompaz regardless of age, race, gender, religion, marital status and family responsibilities, or disability. We offer an inclusive and diverse workplace environment to support your career aspirations. We have a strong emphasis on continuous learning to your professional and personal growth. If you are looking for an opportunity where you would be able to make an impact with what you are good at, and at the same time being able to explore any other area that interests or motivates you, WE'VE GOT YOU COVERED!