Drive Bold Ideas. Create Smart Connections.
At koda, we believe that great cars are built by great people.
Our passion for innovation, design, and customer experience is powered by individuals who think differently, act boldly, and bring ideas to life. If you're a creative marketer with a strategic mindset and a love for all things automotive we want you on our team.
About the Role
As a Senior Marketing Executive, you'll play a key role in shaping koda's brand presence in Singapore. From campaign planning to digital strategy, event execution to content creation you'll lead initiatives that drive awareness, engagement, and sales.
What You'll Do
Campaigns & Media
- Develop, execute, and monitor integrated marketing campaigns
- Manage media vendors, creative agencies, and production partners
- Track KPIs and deliver post-campaign performance reports
- Oversee campaign budgets and ensure timely payment processing
- Support the development of master media contracts and monthly media plans
Events & Launches
- Plan and execute product launches, roadshows, motorshows, and customer events
- Coordinate sponsorship activations and showroom experiences
- Collaborate with cross-functional teams to ensure seamless execution
Communication Collaterals
- Develop POS materials and showroom merchandise
- Ensure consistency across all marketing touchpoints, including website and digital platforms
- Approve artwork and marketing materials for campaigns and events
- Manage monthly eNewsletters and mobile app notifications
Digital & Social Media
- Support digital marketing strategy and lead generation efforts
- Manage influencer collaborations and content execution
- Oversee social media content planning and performance tracking
- Optimize digital assets to improve conversion rates
- Assist in digital budget planning and performance reporting
Admin & Reporting
- Propose and manage ad-hoc market research projects
- Analyze data to improve campaign effectiveness
- Provide monthly updates to HQ on marketing activities
- Liaise with internal stakeholders and manage purchase requisitions
- Assist in managing marketing budgets and tracking expenditures
What You Bring
- Degree in Marketing, Communications, or a related field
- Minimum 4 years of experience in a similar role (agency experience a plus)
- Strong background in advertising, events, media planning, and budgeting
- Excellent interpersonal and communication skills
- High level of initiative, independence, and attention to detail
- Comfortable working after hours and weekends for events
- Fluent in spoken and written English
- A valid Class 3 driving license
Why koda
- Be part of a globally respected brand with a bold, smart identity
- Work in a collaborative, fast-paced environment where your ideas matter
- Lead exciting projects that shape the future of mobility in Singapore
- Enjoy career growth opportunities within the Volkswagen Group
Ready to Drive the Brand Forward
If you're ready to take your marketing career to the next level with a brand that values creativity, strategy, and innovation we'd love to hear from you.
Apply now and help us bring koda MART to life.
By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your personal data as provided in this submission for the purposes of verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.
We regret that only shortlisted candidate(s) will be notified.
