Senior Marketing Executive (New EV Brands)

Purpose of Hire

The business is preparing to introduce new and incoming EV brands to the Singapore market. A dedicated marketing resource is required to support the market entry, brand development, vehicle launches and ongoing lead-generation activities for these brands.

This person will focus specifically on the new EV brand portfolio and report directly to the Head of Marketing.

The position requires someone who can both think and do. The candidate should be capable of contributing to marketing strategy while remaining sufficiently hands-on to independently coordinate and execute campaigns.

Key Responsibilities

Campaign Execution & Coordination

• Translate campaign plans into structured execution checklists

• Prepare campaign briefs for creative and performance teams

• Coordinate asset delivery and ensure deadlines are met

• Ensure landing pages, forms, and tracking links are set up before launch

• Monitor campaign go-live status

Content Calendar & Publishing (Official Channels)

• Maintain and update content calendar

• Schedule and publish posts on official social media platforms

• Ensure caption formatting and hashtags follow brand guidelines

• Coordinate content posting timelines across campaigns

• Monitor basic engagement trends and flag anomalies

Performance Reporting & Data Management

• Update retail performance dashboard

• Track branch-level lead volume, CPL, appointments, and sales

• Log independent franchise marketing campaigns

• Calculate CPL, cost per sale, and ROAS

• Flag unusual performance changes to direct line of reporting

Branch Coordination

• Serve as coordination point for assigned branch cluster

• Collect campaign requirements and inventory push requests

• Ensure structured brief submission before campaign launch

• Follow up on approvals and asset sign-offs

• Enforce marketing governance processes

Independent Campaign Monitoring

• Maintain record of franchise-led marketing campaigns

• Collect proof of spend and performance data

• Ensure compliance with marketing guidelines

• Flag non-compliant content or messaging

Requirements:

• 2-4 years marketing experience

• Strong organisational and coordination skills

• Comfortable working with data (basic Excel / Google Sheets formulas)

• Detail-oriented and deadline-driven

• Confident communicator

Preferred:

• Experience in retail, automotive, or lead generation business

• Familiarity with Meta Business Suite or basic ad dashboards

• Experience working with cross-functional teams