Senior / Marketing Executive
Job Description
We're looking for a highly driven, self-starting individual to be part of our 360 marketing team. In this role, you will be working closely with the Marketing Manager to help amplify our brand presence, engage our community, and drive e-commerce performance-bringing The 1872 Clipper Tea Co. to life across both online and offline touchpoints.
Social Media & Content
- Manage and execute the social media content calendar across platforms (Instagram, TikTok, LinkedIn)
- Create engaging content including photography, videography, editing, and copywriting.
- Support influencer/KOL collaborations and community engagements
- Assist in marketing campaign activations and operational initiatives.
E-Commerce & Digital Marketing
- Manage and update online store product listings, banners, and content.
- Plan, schedule, and execute e-commerce campaigns, seasonal promotions, and product launches.
- Execute and optimise digital marketing campaigns across Meta and Google Ads
- Manage delivery platform listings and promotions (e.g., Grab, Deliveroo).
- Plan, design, and send EDMs/newsletters in collaboration and monitor engagement metrics.
Collaboration & Support
- Work closely with the Marketing Manager to implement brand strategy, marketing initiatives, and timelines.
- Collaborate with the Designer on creative assets for campaigns, social, and e-commerce channels.
- Assist in operational marketing projects, events, and partnership activations.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 1-2 years of experience in digital marketing, social media, e-commerce, preferably within F&B or retail.
- Strong content creation skills including photography, videography, and editing is a plus.
- Experience with social media management tools, Meta Business Suite, Google Ads, and Shopify
- Basic knowledge of EDM/CRM Platforms
- Excellent organisational, communication, and time management skills.
- Creative mindset with the ability to adapt content for multiple channels.
- Ability to multitask and work in a fast-paced environment.
