Senior/Marketing Executive

1) Social Media Marketing

• Plan and manage social media content calendars across key platforms.

• Work with designers or content creators to produce posts, videos, and reels.

• Write and adapt captions to match brand tone and wellness guidelines.

• Schedule and publish content regularly across social media channels.

• Monitor comments, messages, and engagement, and respond or escalate when needed.

• Track performance (reach, engagement) and suggest improvements.

• Stay updated on social media trends to improve content and visibility.

• Ensure all social media content is accurate, on-brand, and compliant.

2) Digital Marketing

• Plan, execute, and optimize paid digital advertising campaigns across Google SEM, SEO, Meta, TikTok, and other relevant channels to drive ROI.

• Monitor key marketing metrics (ROI, CTR, engagement), analyze performance, and recommend actionable improvements.

• Prepare monthly reports with actionable insights to improve our digital presence.

3) Creative & Marketing Support

• Work closely with internal designers on the development and executive of marketing creatives (e.g. posters, banners, flyers, in-clinic materials, advertisements).

• Assist with minor design adaptations, content resizing, and layout adjustments where required.

• Ensure all creative outputs are aligned with brand guidelines, campaign objectives, and healthcare compliance standards.

• Coordinate with external vendors and printers to ensure quality production and timely delivery of materials.

4) Event & Brand Activations

• Support brand-related activities, including content & design creation for promotional materials, email marketing, and internal communications.

• Support the planning and execution of marketing events, and brand activations - ensuring smooth operations and strong brand presence.

• Work closely with designers, outlet managers, and external vendors to support monthly marketing materials, promotions, and campaign execution.

5) Administrative & General Marketing Support

• Handle marketing administrative tasks such as voucher tracking, campaign documentation, and report preparation.

• Maintain marketing databases including CRM systems, mailing lists, and content libraries.

• Support internal communications related to marketing campaigns and promotions.

• Assist in organizing marketing assets, files, and documentation for easy access.

• Support ad-hoc marketing tasks and projects as assigned by the Manager.

Requirements

• Diploma/Degree in Marketing, Business, or a related field.

• Minimum of 1 to 3 years of experience in marketing, preferably within the Health & Wellness/TCM industry.

• Performance-driven understanding of digital marketing. Familiar with Google PPC, SEO, Meta, and TikTok Ads, including basic setup, optimization, and performance tracking (CTR, conversions, ROI).

• A flexible, creative and detail-oriented team player who can manage multiple tasks and deadlines.

• Proficient in Microsoft Office/Google Office tools. Knowledge of design software such as Photoshop, Illustrator, Canva and/or video editing tools will be an added advantage.

• Enjoy using social media and being updated with the latest digital trends.

• Must be able to work independently and also cooperate with the team.

• Working on weekends may be required for events (minimal).

• Proficient in both written and spoken English and Chinese due to industry.