Role Summary
Own B2B marketing execution and lead pipeline-impacting campaigns. You'll drive content strategy, performance tracking, and sales enablementwhile mentoring and improving how TMU shows up across channels.
Key Responsibilities
- Own campaign planning and execution aligned to quarterly pipeline goals
- Lead content strategy (LinkedIn, EDM, website, case studies, sales decks) with clear messaging
- Manage performance reporting and optimisation (traffic, engagement, leads, conversions)
- Oversee CRM/mailing list hygiene and segmentation for outreach and nurture
- Drive sales enablement: credentials decks, proposals, one-pagers, post-event reports
- Coordinate designers/agencies; ensure brand consistency and quality
- Support partnership marketing initiatives (joint features, case studies, vendor collaborations)
- Provide onsite marketing support for key events (content capture, live updates, client liaison)
What We're Looking For
- 36+ years B2B marketing experience (events/agency/hospitality is a plus)
- Strong B2B copywriting and stakeholder management
- Comfortable with analytics and turning insights into action
- Bonus: experience with GA4, LinkedIn Campaign Manager, HubSpot/Mailchimp, basic CMS
