Senior Marketing Executive / Marketing Lead (Full-Time, Hybrid)

Role Summary

Own B2B marketing execution and lead pipeline-impacting campaigns. You'll drive content strategy, performance tracking, and sales enablement-while mentoring and improving how TMU shows up across channels.

Key Responsibilities

• Own campaign planning and execution aligned to quarterly pipeline goals

• Lead content strategy (LinkedIn, EDM, website, case studies, sales decks) with clear messaging

• Manage performance reporting and optimisation (traffic, engagement, leads, conversions)

• Oversee CRM/mailing list hygiene and segmentation for outreach and nurture

• Drive sales enablement: credentials decks, proposals, one-pagers, post-event reports

• Coordinate designers/agencies ensure brand consistency and quality

• Support partnership marketing initiatives (joint features, case studies, vendor collaborations)

• Provide onsite marketing support for key events (content capture, live updates, client liaison)

What We're Looking For

• 3-6+ years B2B marketing experience (events/agency/hospitality is a plus)

• Strong B2B copywriting and stakeholder management

• Comfortable with analytics and turning insights into action

• Bonus: experience with GA4, LinkedIn Campaign Manager, HubSpot/Mailchimp, basic CMS