Senior Marketing Executive

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. By connecting data, behavior, and predictive AI, the company addresses the lack of tailored guidance faced by individuals in fragmented and often unbanked markets. Insight Genesis unifies four key verticals—financial services, human resources, education, and health and wellness—into a single intelligent ecosystem. This approach enables users and organizations to make more informed decisions, improve outcomes, and unlock real-world potential through relevant, data-backed recommendations.

Role Description The Senior Marketing Executive is a full-time, remote role responsible for leading and executing marketing initiatives that drive awareness, engagement, and growth for Insight Genesis – IGAi. This position oversees end-to-end campaign planning, from market research and audience segmentation to messaging, channel selection, and performance tracking. Day-to-day tasks include developing marketing strategies, coordinating digital and content campaigns, collaborating with sales and product teams, and optimizing lead generation and conversion. The Senior Marketing Executive will analyze market trends, refine positioning within the AI and data insights ecosystem, and ensure consistent brand communication across all touchpoints. This role also involves preparing marketing reports, managing budgets, and identifying opportunities for strategic partnerships and market expansion.

Qualifications

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• Strong skills in Market Planning and Marketing, with experience designing and executing multi-channel campaigns.
• Proficiency in Market Research, including competitive analysis, customer segmentation, and insight generation.
• Excellent Communication skills, including clear written, verbal, and presentation abilities.
• Sales-oriented mindset with experience supporting sales teams through demand generation and campaign alignment.
• Proven experience in a senior marketing role, ideally within AI, technology, data analytics, or related industries.
• Ability to work effectively in a remote, cross-functional environment and manage multiple projects concurrently.
• Strong analytical skills, with comfort using marketing metrics, dashboards, and A/B testing to optimize performance.
• Familiarity with digital marketing tools and platforms (e.g., CRM, marketing automation, social media, SEO/SEM).
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
• Commitment to inclusive, ethical marketing practices and sensitivity to diverse, global user communities.