Senior Marketing Executive

Role Overview

You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strong organisation, good creative judgment, and the ability to collaborate across teams.

Key Responsibilities

Brand and Content

. Support brand development across all touchpoints.

. Manage social media planning, content coordination, and community engagement.

. Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy.

. Assist in content creation including copywriting, briefing designers, and overseeing production.

. Contribute to merchandise concepts and brand-led creative assets.

PR, KOL, and Partnerships

. Assist with PR coordination, media engagement, and agency communication.

. Manage influencer/KOL outreach and content deliverables.

. Support the identification and coordination of brand partnerships.
Campaigns and Projects

. Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations, collaborations, and in-store events.

. Coordinate campaign briefs, timelines, and approvals with internal teams and agencies.

. Ensure brand consistency across all campaign materials.
Analytics & Reporting

. Compile marketing data to evaluate campaign results and customer engagement.

. Prepare weekly or monthly reports for internal review.

. Use insights to support optimisation of future initiatives.

Requirements:

. 2-4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.

. Strong understanding of brand and social media.

. Good copywriting and content planning skills.

. Organised, detail-oriented, and able to manage multiple projects.

. Comfortable with campaign planning and working with agencies.

. Basic understanding of analytics and performance marketing.

. Thrives in a fast-paced, hands-on environment.

. Proactive, resourceful, and able to work independently when needed.