Woodleigh (Near MRT Station)
8.00am to 5.00pm (Mondays to Fridays)
Marketing & Planning
- Work closely with the Senior Marketing Manager to execute the annual marketing plan.
- Support the development and implementation of marketing and admissions strategy to drive positioning, growth, and new opportunities.
- Conduct market research, tracking, and analysis to monitor trends and competitor activities.
- Utilize data, research, and statistics to support strategic decision-making.
- Ensure alignment of marketing efforts with communications, branding, writing style, and key messaging guidelines, maintaining a compelling and consistent voice across all materials.
Tactical Marketing & Campaign Execution
- Implement marketing and promotional activities, including events, digital marketing, advertising, PR, and partnerships.
- Identify and execute relevant community-based initiatives to enhance brand awareness and positive brand perception.
- Organize and promote marketing activations including but not limited to Open House events, roadshows & exhibitions and school-led initiatives.
- Manage and execute online events such as webinars and virtual Open Houses via Zoom.
Digital Marketing & Content Development
- Execute the digital marketing plan, ensuring strong lead generation through SEO, SEM, and social media campaigns.
- Draft EDMs (Electronic Direct Mailers) using Microsoft Dynamics.
- Maintain and update digital and design assets, including photos, videos, creatives, and banners.
- Support the development of key marketing materials to enhance the Admissions team's recruitment efforts.
- Collaborate with the Communications department to showcase School through compelling storytelling and creative writing
Brand & Communications Management & Collaboration
- Ensure consistent brand messaging across all communication channels.
- Collaborate with PR and media partners to enhance Stamford American's presence.
- Work closely with external partners such as chambers of commerce and industry organizations to leverage promotional opportunities.
- Track and analyze the performance of marketing activities, optimizing campaigns based on data insights.
- Ensure marketing spend is tracked, and activities are executed within agreed budgets and timelines.
- Provide regular reports and insights on marketing campaign effectiveness and ROI.
Requirements:
- Degree in Marketing, Communications with at least 4-5 years of experience in marketing
- Experienced in executing marketing campaigns for lead generation.
- Experienced in managing agencies and vendors will be an advantage.
- Experienced in using customer databases/CRM platforms, CMS system
- Knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization will be an advantage
- Good ICT skills (e.g. Word, Access, Excel, PowerPoint), experience of using Content Management Systems and of social media
Jessica Nguyen Huynh Thanh Truc
CEI Reg. No. R23113787
EA License No. 99C4599
We regret that only shortlisted candidates will be notified.
