Senior Marketing Executive

About the Role

We are seeking a highly motivated and creative Senior Marketing Executive to plan, manage, and execute integrated marketing campaigns across retail and digital channels, with a focus on brand awareness, customer engagement, and campaign performance.

Key Responsibilities

• Conceptualise, develop, and execute marketing campaigns to drive brand awareness and customer engagement across retail and digital platforms.

• Manage an annual marketing plan and marketing calendar, including campaign budgeting, scheduling, and resource planning.

• Develop, execute, and optimise digital marketing and digital advertising campaigns across platforms such as Google, YouTube, Instagram, and Facebook.

• Prepare and deliver marketing presentations, proposals, and post-campaign reports to management for review and approval.

• Collaborate with internal stakeholders to ensure alignment and effective campaign execution.

• Manage relationships with external vendors to ensure quality delivery and cost effectiveness.

• Analyse campaign performance, track results, and recommend improvements to enhance marketing effectiveness.

• Delegate tasks and monitor work progress to ensure timely and accurate execution of marketing initiatives.

Requirements

• Proven experience in marketing communications, digital marketing, and retail marketing.

• Hands-on experience managing paid digital advertising and marketing campaigns across major digital platforms.

• Strong creative thinking, conceptualisation, and problem-solving skills.

• Ability to analyse information, make sound decisions, and propose practical solutions and recommendations.

• Strong project management and budget management skills, with the ability to meet deadlines and work under pressure.

• Excellent presentation, interpersonal, and written communication skills.

• Ability to work independently as well as collaboratively within a team.

• Experience guiding or supervising team members will be an advantage.